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Recruitment of an Internal Sales Coordinator

How we recruited an Internal Sales Coordinator for an industrial fastening provider

Our client

Our client specialises in sourcing and distributing industrial and construction fasteners to a wide range of Australian industries. They have grown very quickly to the position of market leader which can be attributed to their high standard of customer service.

Location - Welshpool, WA
Industry - fasteners
Size - 50 employees

We applied our three-phase service delivery model for this recruitment drive.

How we recruit superstars

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time.

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
Social media - LinkedIn, Facebook and Twitter
11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Internal Sales Coordinator

Want to be part of an amazing team?
Are you focused on providing great service to customers?
Do you want to work for a company that promotes from within?

Retained Search

The role

Are you a natural at pleasing people and love multi-taking? The successful candidate for this role will need to have proven experience of:

Providing customers with 'first class' customer service with a willingness to exceed expectations
Taking orders by email, phone and over the counter
Dealing with high volume customer enquiries and quotes
Entering data quickly to meet customer deadlines
Providing product support and advising customers on product solutions
Seizing opportunities to up-sell products to customers wherever possible
Identifying new product and market opportunities
Keeping up to date with the latest product developments
Contributing to the continual improvement culture of the company

About you

To be successful in this position, you will be:

Amazing at customer service!
Self-motivated and able to work well unsupervised
Able to work well under pressure and manage multiple customers and priorities
Honest with a high level of integrity
Great with attention to detail and possess excellent organisational and interpersonal skills
Able to work well in a team environment
Experienced using Microsoft Windows based computer programs 
Experienced in the fastener and associated product industry - highly valued, but not essential

About our client

Our client is the largest privately owned national distributor and industrial supplier of fastening products in Australia. They are recognised for their exceptional service, delivery time, competitiveness and total solutions, offering over 75,000 different products sourced from over 300 suppliers. They are now seeking an Internal Sales person to join their busy team in Welshpool.

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria	Screen	Interview	Docs.	Profiling	Refs.
Education
Year 12	✓	✓	✓
Experience
Strong Customer Service	✓	✓			✓
Fast Data Entry skills	✓	✓			✓
Excellent communication skills	✓	✓			✓
Must be able to multi-task	✓	✓			✓
Team player	✓	✓			✓
Experience of Upselling	✓	✓			✓
Ability to work under pressure	✓	✓			✓
MS Office Experience	✓	✓			✓
Industry experience or experience in steel/electrical	✓	✓			✓
Other
Work location – Welshpool	✓	✓			✓
Valid driver’s license	✓	✓			✓
Microsoft PowerPoint - advanced	✓	✓			✓
Spelling and grammar - excellent	✓	✓			✓
BDM / hunter mentality	✓	✓			✓
Online platforms for presentations	✓	✓			✓
Verify LinkedIn vs CV	✓	✓			✓
Accept expected salary range ($60k+)	✓	✓			✓
Previous warning of termination?	✓	✓			✓
Will you pass a drug test?	✓	✓			✓
Behaviour
Dominance - 50%		✓		✓
Influence - 32%		✓		✓
Steadiness - 49%		✓		✓
Compliance - 64%		✓		✓
Forms signed
Health / police check			✓
Signed document - tell the truth			✓
Docs verified
Driver’s licence	✓		✓
Citizen AU / NZ or PR	✓		✓
Medical Check	✓		✓
Probity Check	✓		✓

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

Dominance - accomplishing results, the bottom line, confidence
Influence - persuading others, openness, dependability
Steadiness - cooperation, sincerity, dependability
Compliance - quality, accuracy, expertise

DISC profile - Internal Sales Coordinator

Sales Coordinator

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C

Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views

1,190

Applications received

Interviewed by 11 Recruitment

Shortlisted

Interviewed by client

Hired

Feedback

"Ashleigh was fantastic and kept us in the loop during the whole process, provided detailed information about the candidates and keep searching until we were totally satisfied with the individual we finally employed.

A very pleasant experience for us as business owners and a great company to deal with."

Looking to recruit?