Client showcase

How we recruited a Sales Executive

About the client

Our client has been a trusted source for news and information about commerce and industry in Western Australia for over 25 years. They aim to be the best news and information service, providing the insight, connections and opportunities of doing business in WA.

  • Location - Perth, WA
  • Industry - news and information
  • Size - 50 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.



Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.


Sales Executive

  • Join a highly respected company in corporate solutions
  • Provide solutions to top Executives of the largest 500 businesses in WA
  • Business intelligence, information, advertising and marketing campaigns

ABOUT THE CLIENT

Our client - WA Business News - is an award-winning company that is strongly established in the WA business community. They are highly respected and extremely well-received with a large customer base. They aim to be the best news and information service, providing the insights, connections, and opportunities of doing business in WA.

As an old "bricks and mortar" business, they have managed to transform in the past 5 years into an impressive online service, news and business intelligence provider. The next 3 years will be challenging, but also exciting and rewarding for its employees and shareholders.

They are seeking an experienced B2B Sales Executive to provide solutions to the top executives and upper-management personnel in Western Australia.


ABOUT THE ROLE

You will join a small, highly successful sales team with the aim to take advantage of the improving Perth business conditions. Your desire is your key to success.

The duties for this role will include:

  • Hunting for new business 
  • Building relationships with current and new clients 
  • Conducting meetings and sales presentations face-to-face and online
  • Engaging with external stakeholders and service providers to promote the company
  • Up-selling and cross-selling to help clients enhance their profile, deliver their message, execute their campaigns and gather business intelligence

ABOUT YOU

The successful candidate will need:

  • B2B sales experience
  • Experience successfully building relationships with executives and upper management 
  • Experience in tailoring conceptual sales proposals
  • Great organisation skills - able to prioritise work to meet deadlines  
  • Excellent verbal and written communication skills
  • A commitment to providing first class service and innovative solutions  
  • A bachelor's degree 

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.


Selection criteria

Screen

Interview

Docs.

Profiling

Refs.

Education






Bachelor's degree




Experience






B2B sales



Long-term account management



Selling to executives



Small-team environment



Up-selling and cross-selling



Solutions-based selling



Campaign building and business intelligence gathering



Sales proposal creation



CRM



Other






Microsoft Word - advanced





Microsoft Excel - advanced





Microsoft PowerPoint - advanced





Spelling and grammar - excellent





BDM / hunter mentality



Online platforms for presentations



Verify LinkedIn vs CV



Accept expected salary ($190k)



Previous warning of termination?



Will you pass a drug test?



Behaviour






Dominance - 75%




Influence - 55%




Steadiness - 23%




Compliance - 42%




Forms signed






Health / police check





Signed document - tell the truth





Docs verified






Driver’s licence




Citizen AU / NZ or PR





DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Sales Executive

Sales Executive

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.


Video views

1,246


Applications received

116


Interviewed by 11 Recruitment

17


Shortlisted

6


Interviewed by client

5


Hired

1


Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.


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