Client showcase

How we recruited a BDM

About the client

Our client is one of the leading overhead and gantry crane maintenance companies in Perth. In addition to providing maintenance services, they also supply all makes and models of cranes, electric hoists, materials handling and warehousing systems.

Location - Perth, WA
Industry - machinery
Size - 20 employees

We applied our three-phase service delivery model for this recruitment drive.

How we recruit talent →

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
Social media - LinkedIn, Facebook and Twitter
11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

Business Development Manager

Crane services company based in Rockingham
Permanent full-time position, with your own desk in the office
Work autonomously and assist in building a business
Competitive salary with vehicle, phone and tablet

ABOUT THE CLIENT

Our client is a WA owned-and-operated crane service and maintenance provider, who is looking to grow their business by acquiring new sales and delivering customer service excellence.

They pride themselves on a diverse range of crane supplies. They maintain all makes and models of overhead cranes and electric hoists and provide 24-hour repair service.

If you enjoy the challenge of business development, can deliver high levels of customer service, and enjoy working autonomously, this could be the role for you.

ABOUT THE ROLE

The duties for this role will include:

B2B account generation and setting up new accounts / contracts
Establishing new relationships through client visits, phone calls and emails
Maintaining and developing relationships with past clients
Entering leads and prospects into an existing CRM system
Implementing sales initiatives to generate new accounts
Following-up with potential clients by conducting 8-10 visits per day
Managing your territory and following leads in the metropolitan area

Note: this is the first BDM role that our client is seeking. This is a fantastic opportunity for anyone looking to build their career with growing, industry-leading business. The role will be mostly autonomous, with an emphasis on enthusiasm and resilience to be successful in achieving agreed objectives.

ABOUT YOU

The successful candidate will need:

Experience in a B2B hunting role - preferably in an on-the-road capacity
Experience using CRM to develop relationships and drive service growth
The ability to work autonomously
A proven track record of meeting and exceeding KPIs
A clean police clearance and the ability to pass a drug and alcohol test
A current manual driver's licence

A mechanical trade background or previous crane repair / maintenance experience would also be an advantage.

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria	Screen	Interview	Docs.	Profiling	Refs.
Education
Year 12	✓	✓	✓
Experience
Electrical trade / crane maintenance	✓	✓	✓		✓
Sales - hunter	✓	✓			✓
B2B selling	✓	✓			✓
Service contract understanding	✓	✓			✓
Excellent negotiation skills	✓	✓			✓
Planning and scheduling	✓	✓			✓
Work under pressure	✓	✓			✓
Stakeholder management - advantage	✓	✓			✓
Production presentations / demos	✓	✓			✓
MS Office - intermediate to advanced	✓	✓			✓
Other
Work location - Rockingham	✓	✓			✓
Verify CV vs LinkedIn	✓	✓			✓
Accept expected salary ($100k)	✓	✓			✓
Previous warning of termination?	✓	✓			✓
Will you pass a drug test?	✓	✓			✓
Behaviour
Dominance - 69%		✓		✓
Influence - 55%		✓		✓
Steadiness - 23%		✓		✓
Compliance - 42%		✓		✓
Forms signed
Health / police check			✓
Signed document - tell the truth			✓
Docs verified
Driver’s licence	✓		✓
Citizen AU / NZ or PR	✓		✓
Medical check	✓		✓
Probity check	✓		✓

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

Dominance - accomplishing results, the bottom line, confidence
Influence - persuading others, openness, dependability
Steadiness - cooperation, sincerity, dependability
Compliance - quality, accuracy, expertise

DISC profile - Business Development Manager

BDM

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C

Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views

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Applications received

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Interviewed by 11 Recruitment

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Shortlisted

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Interviewed by client

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Hired

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