Client showcase

How we recruited an Account Manager

About the client

Our client specialises in providing electrical test and measurement solutions. They manufacture TnT, a popular portable appliance tester, and provide repair and calibration services for electrical test instruments.

  • Location - Perth, WA
  • Industry - electrical manufacturing
  • Size - 30 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.



Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.


Account Manager

  • Work for a well-established manufacturer of electrical appliances
  • Must have knowledge of electrical instruments
  • Sales across WA metro - make the role your own

ABOUT THE CLIENT

Our client opened their doors for business in 1993, and they have since become a well-established manufacturer of a range of electrical appliance testers. The company is based in South Australian, and they have offices in 3 states throughout the country.

Due to personnel changes in their West Australian office, our client is now looking for an Account Manager. The individual will need to be motivated, customer-focused, and should share the company's values of trust and accountability. They will also need to be committed to achieving their team's goals.

This position creates an opportunity for someone to be creative in how they sell - the role will be developed to suit their selling skills and style.


ABOUT THE ROLE

This is an expansion role that will build upon a well-established base of clients and contacts. The challenge will be to promote not only their electrical appliance testers and accessories, but a range of other products including oscilloscopes, power supplies, multimeters, tags and label printers.

Your territory will be the whole of Western Australia. The successful applicant will report directly to the General Manager based in Adelaide.

You must be able to effectively communicate with - and sell to - corporate offices, wholesale branch managers and end-users. You will be expected to find sales opportunities in all sectors of business - be it government, corporate, retail or construction.


ABOUT YOU

The successful candidate will need:

  • A proven sales background
  • Knowledge of the test and tagging industry
  • Strong written and verbal communication skills
  • Experience working with electrical contractors and wholesalers
  • The ability to develop long-term contracts
  • Loyalty; looking for a long-term career

An electrical trade background would be advantageous.


Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.


Selection criteria

Screen

Interview

Docs.

Profiling

Refs.

Education






Electrical trade / equivalent




Experience






Sales - electrical industry



Record of reaching revenue targets



Established network with contractors, wholesalers, corporate users, etc.



Test / tagging knowledge



Short and long-term contract development and maintenance



Account management success



CRM - extensive



Cold-calling and on-the-road sales



Sales metric monitoring - quarterly sales results, annual forecasts, etc.



Solving issues in minimal time



Customer product usage



Other






Microsoft Word - advanced





Microsoft Excel - advanced





Microsoft PowerPoint - advanced





Spelling and grammar - excellent





Can use online presentation software



Verify LinkedIn vs CV



Accept expected salary ($150k)



Previous warning of termination?



Will you pass a drug test?



Behaviour






Dominance - 50%




Influence - 55%




Steadiness - 27%




Compliance - 57%




Forms signed






Health / police check





Signed document - tell the truth





Docs verified






Driver’s licence




Citizen AU / NZ or PR





DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Account Manager

Account Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.


Video views

1,153


Applications received

52


Interviewed by 11 Recruitment

7


Shortlisted

6


Interviewed by client

4


Hired

1


Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.


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