Client showcase

How we recruited a Technical Sales Specialist

About the client

Our client is an independent family company and a worldwide leader in all areas, in which safety at heights is important. They supply innovative and exceptional products and services, which are a clear reflection of the strengths of their brand.

  • Location - Western Australia
  • Industry - safety and fall protection
  • Size - 200 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.



Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.


Technical Sales Specialist

  • BDM
  • Combine your passion for sales and abseiling
  • Work from home with field based travel across WA

ABOUT THE CLIENT

Where else could abseiling be part of your daily routine? Would you like to work from the comfort of your own home? An exciting opportunity has arisen for a full-time Business Development Manager to join a world-leading, family-run manufacturer of Personal Fall Protection Equipment and Safety Systems.


ABOUT THE ROLE

The main duties for this role will include:

  • Making appointments with decision makers and then meeting them face to face 
  • Building ongoing relationships with distributors with a view to continued sales growth
  • Writing up proposals and maintaining post-sale relationships
  • Negotiating pricing and closing of sales
  • Demonstrating the height safety equipment (to include abseiling from tall buildings)
  • Attaining and tracking distributor feedback on continual service improvements
  • Representing the company at industry events and networking meeting
  • Following up on sales leads generated from trade shows, marketing campaigns, the company’s website, and other sources

ABOUT YOU

To be successful in this role, you will need to be based in Perth, be a natural-born salesperson with previous sales or business development experience and a background of working with height safety equipment or safety products. You will also need to have:

  • A great attitude with a professional approach to selling
  • Excellent negotiation and influencing skills
  • The ability to think on your feet
  • Proven ability to persuade and influence distributors by building successful ongoing relationships 
  • The ability to demonstrate safety equipment by abseiling from tall buildings (training will be provided)
  • Strong resilience  
  • Flexibility to travel locally and nationwide to include staying away - 1 week in 6
  • Integrity in every aspect of how you work
  • Mining experience (desirable)
  • MS Office

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.


Selection criteria

Screen

Interview

Docs.

Profiling

Refs.

Education






Minimum year 12 Diploma or equivalent



Experience






Desirable – Height safety experience




Previous sales exp with distributors and end users



Experience persuading distributors to sell products



Negotiating experience



Planning and scheduling appointments experience



Must have understanding of safety equipment/products



Experience of the mining industry preferred



MS Office Intermediate



Other






Work location – home based (need to be set up for this)



Prepared to travel and work away for 1 week in every 6



Must be prepared to demonstrate equipment (abseil/heights)




Must be self-motivated and able to work autonomously



Task focussed



Accept expected salary range ($85 -100k plus super, Laptop)



Resilient with excellent stakeholder management skills



Will you pass a drug test?



Behaviour






Dominance - 69%




Influence - 55%




Steadiness - 19%




Compliance - 47%




Forms signed






Health / police check





Signed document - tell the truth





Docs verified






Driver’s licence




Citizen AU / NZ or PR




Medical Check




Probity Check





DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Sales Consultant

Sales Consultant

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.


Video views

1,363


Applications received

11


Interviewed by 11 Recruitment

2


Shortlisted

1


Interviewed by client

1


Hired

1


Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.


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