Recruitment of a BDM

How we recruited a Business Development Manager for a minerals analysis facility

Our client

Our client is an independent minerals analysis facility in Malaga, WA. They are a world leader in microwave digestion of mineral samples, with a focus on geochemical analysis. 

  • Location - Malaga, WA
  • Industry - minerals
  • Size - 20 employees

We applied our three-phase service delivery model for this recruitment drive.

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time. 

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Business Development Manager

  • Mineral analysis laboratory/mining industry
  • Do you aspire to be a General Manager within 2 years?
  • Do you have a degree in chemistry, physics, geology, engineering?
  • Do you want a real career path where you will be nurtured, coached and mentored into a senior leadership role within 2 years?
  • Do you want to work for a world-leading boutique facility that has extensive experience in geochemical and general chemical analysis?
  • Do you want to work for a company that has a real ‘family feel’ and who will make good use of your degree?

Retained Search

The role

The duties for this role will include:

  • Building and maintaining relationships with new and existing clients, where you will have full responsibility for the sales cycle and ongoing business development
  • Reviewing new and existing contracts to ensure requirements are being met
  • Learning about all aspects of the company by shadowing the existing MD in order to grow into the General Manager position
  • Manage relationships with sub-contractors, firms and outside resources 

The successful person will want to develop their commercial acumen in order to eventually contribute to and implement the organisation’s strategic plan and initiatives for the future.

About you

The successful candidate will need:

  • A tertiary qualification in mining engineering, science, physics, geology or a technical related discipline
  • An understanding of commercials, with the ability to interpret and understand financial information (e.g. budgets, P&L) and an aptitude for learning about all aspects of the business
  • Excellent organisational and problem-solving skills
  • Strong stakeholder management skills, with the ability to develop, grow and maintain business relationships with new and existing clients
  • Excellent verbal and written communication skills
  • Strong analytical skills
  • An interest in Geology or earth sciences
  • Ability in using a CRM system, as well as Microsoft Office based software packages
  • Experience supervising, managing or leading a team (desirable)
  • Experience working with/for a mining company or supplier (desirable)

A mechanical trade background or previous crane repair / maintenance experience would also be an advantage.

About our client

This Malaga-based mineral analysis company was established in 2008 and is owned by a small group of key investors, most of whom are employees of the company. 

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria







Tertiary Qualification in Mining engineering/Science, Physics, chemistry, Geology or a technical related discipline


Strong analytical skills

Ability to develop, grow and maintain business relationships

Previous experience of working for or with a mining company or supplier

Experience as a supervisor/manager (desirable)

Excellent negotiation skills

Planning and scheduling experience

Previous stakeholder management experience

An awareness or aptitude for commercials with ability to learn & understand and interpret financial information (P&L /budgets etc)

IT computer skills (desired)

Excellent written and verbal communication skills

Proficient in MS Office


Work location - Malaga

Verify CV vs LinkedIn

Accept expected salary range ($85 - $110 (top end) plus super

Previous warning of termination?

Will you pass a drug test?


Dominance - 65%

Influence - 55%

Steadiness - 27%

Compliance - 51%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

Medical check

Probity check

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Business Development Manager


Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client





"Christian Madsen and his Team at 11 Recruitment clearly demonstrated the huge benefit a professional and hard working recruiter can offer both the candidate and client (employer).

Christian puts himself in his clients shoes and through thorough research and questioning.

He gets to understand the industry, its current environment and the company's strategies, in order to attract and secure the best candidate for success in the role and critically important a win-win outcome for all."

Looking to recruit?

Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.