Client showcase

How we recruited a BDM

About the client

Our client is at the forefront of international design and distribution, exporting interior upholstery and window covering textiles to over 50 countries around the world. 

  • Location - Perth, WA
  • Industry - textiles
  • Size - 100 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.



Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.


Business Development Manager

  • Autonomous role, working with a vast product range
  • Use your creativity and passion for design

ABOUT THE CLIENT

Envision combining your creativity and passion for design and style in an autonomous position by representing high quality products. With a vast product range to offer, this is a role for an outgoing sales person with a passion in creating space, design and colour solutions. The successful applicant will be servicing existing clients whilst driving new opportunities to grow sales.

This position is for their Commercial sector, which is contact and relationship driven.


ABOUT THE ROLE

The duties for this role will include:

  • Making on-the-road B2B product sales
  • Developing current customer relationships by educating clients, presenting new releases and highlighting proven performers
  • Understanding the decision-making process to identify and sell to key stakeholders
  • Territory account management - including an effective call cycle however, there are strong expectations of business development which includes driving business; qualify, lead and pursue new business opportunities
  • Explore the needs of clients and propose solutions
  • Providing first-class service
  • Directing all phases of the client experience including post-delivery
  • Managing sampling expenses whilst keeping within budget and removing discontinued ranges
  • Supervising stock of running lines and large orders
  • Reviewing back orders and placing forward orders where necessary.
  • Successfully reaching sales and GP targets

ABOUT YOU

The successful candidate will need:

  • 3 or more years' experience in a B2B environment
  • Experience maintaining a constant call cycle
  • The ability to promptly interpret and address customer needs
  • Strong problem solving skills - able to quickly identify and overcome obstacles
  • Sound organisational skills, time management and attention to detail
  • Motivation, and the ability to work both independently and as part of a team
  • Professional presentation
  • A valid drivers licence with a good driving record

Experience in the textile or home furnishings industry, or a qualification in a relevant field would also be advantageous.


Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.


Selection criteria

Screen

Interview

Docs.

Profiling

Refs.

Education






Bachelor's degree - desirable




Experience






On-the-road B2B sales



Account management



Call cycle development / maintenance



Reaching sales and GP targets



On-the-road sampling and demos



Fabric / curtains / design / furniture



Proven lead generation strategies



Long lead-time sales generation



Other






Microsoft Word - advanced





Microsoft Excel - advanced





Microsoft PowerPoint - advanced





Spelling and grammar - excellent





Passion for colour and design


Organisation and time management





Customer complaint handling



Immaculate presentation




Verify LinkedIn vs CV



Accept expected salary $150k



Previous warning of termination?



Will you pass a drug test?



Behaviour






Dominance - 50%




Influence - 55%




Steadiness - 27%




Compliance - 57%




Forms signed






Health / police check





Signed document - tell the truth





Docs verified






Driver’s licence




Citizen AU / NZ or PR





DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Business Development Manager

BDM

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.


Video views

1,054


Applications received

57


Interviewed by 11 Recruitment

11


Shortlisted

9


Interviewed by client

4


Hired

1


Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.


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