Client showcase

How we recruited an Operations Manager

About the client

Our client owns a well-established hay farm based in Narrogin, WA. 

  • Location - Narrogin, WA
  • Industry - farming
  • Size - 30 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

Operations Manager

  • A hands-on leadership role for a team of 25
  • Be fully accountable for the day-to-day running of the business
  • Privately owned company based in Osborne Park


Our client owns a well-established hay farm based in Narrogin. They are currently looking for a hard-working Operations Manager to lead a busy team.  With plans to double in size over the next 12-18 months and relocate to Highbury (close to shops and schools), this will be a great opportunity for someone who is focused and driven.


Reporting to the owner, who previously managed the operation and will remain actively involved, the ideal candidate will need to have experience of running a farm, plant, or manufacturing site and will have knowledge of health and safety and hay quarantine regulations. Additionally, they will be responsible for a variety of tasks including:

  • Ensuring each department has what it needs for the day
  • Carrying out H&S and hay quarantine checks
  • Ensuring all of the hay has been processed and is presented to the highest standard
  • Checking stock control
  • Engaging with third parties/suppliers
  • Planning the production schedules
  • Ensuring repairs and maintenance of farm machinery are carried out
  • Organising rotas and work schedules
  • Putting together policies and procedures
  • Training new staff


This is your opportunity to lead a busy team of up to 10 people and be part of the journey to grow the business.

To be successful in this role you will need to have:

  • Management experience
  • An electrical or mechanical engineering background
  • Experience running a mine plant/site or manufacturing site or farm
  • An understanding of machines and be mechanically minded
  • A level of physical fitness that allows you to perform the role safely and competently 
  • An understanding of Health and Safety and hay quarantine standard requirements
  • Great people skills with the ability to influence
  • Excellent problem-solving skills
  • The ability to use own initiative and be solutions orientated
  • A drive for innovation and always seeking ways to improve
  • A strong work ethic with the aim of leading a productive team
  • Strong organisation skills
  • MS Word and Excel skills

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria







Relevant tertiary qualification


Mechanically minded

Background in manufacturing (agricultural) or plant site (desired)

Line management experience   

Health and Safety experience  

Quarantine standards

Ability to build and maintain relationships internally & externally

Stock control experience

Implementing policies and procedures

Adaptable and ability to prioritise

Strong organisational skills

Good commercial acumen

Strong communicator internally and with suppliers

Solutions orientated

Innovative on ways to improve

Problem solving proficiency


Attention to detail

MS Word and Excel skills


Work Location – Narrogin moving to Highbury    

Accept expected salary range $130 - $200k – incl car allowance and relocation)

Have you ever received a warning of termination?

Will you pass a drug test?

If requested can you provide a police clearance?


Dominance - 60%

Influence - 37%

Steadiness - 39%

Compliance - 57%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

Medical Check

Probity Check

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Operations Manager

Operations Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

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