Client showcase

How we recruited an Operations Manager

About the client

Our client owns a well-established hay farm based in Narrogin, WA. 

  • Location - Narrogin, WA
  • Industry - farming
  • Size - 30 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time. 

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Operations Manager

  • A hands-on leadership role for a team of 25
  • Be fully accountable for the day-to-day running of the business
  • Privately owned company based in Osborne Park


Our client owns a well-established hay farm based in Narrogin. They are currently looking for a hard-working Operations Manager to lead a busy team.  With plans to double in size over the next 12-18 months and relocate to Highbury (close to shops and schools), this will be a great opportunity for someone who is focused and driven.


Reporting to the owner, who previously managed the operation and will remain actively involved, the ideal candidate will need to have experience of running a farm, plant, or manufacturing site and will have knowledge of health and safety and hay quarantine regulations. Additionally, they will be responsible for a variety of tasks including:

  • Ensuring each department has what it needs for the day
  • Carrying out H&S and hay quarantine checks
  • Ensuring all of the hay has been processed and is presented to the highest standard
  • Checking stock control
  • Engaging with third parties/suppliers
  • Planning the production schedules
  • Ensuring repairs and maintenance of farm machinery are carried out
  • Organising rotas and work schedules
  • Putting together policies and procedures
  • Training new staff


This is your opportunity to lead a busy team of up to 10 people and be part of the journey to grow the business.

To be successful in this role you will need to have:

  • Management experience
  • An electrical or mechanical engineering background
  • Experience running a mine plant/site or manufacturing site or farm
  • An understanding of machines and be mechanically minded
  • A level of physical fitness that allows you to perform the role safely and competently 
  • An understanding of Health and Safety and hay quarantine standard requirements
  • Great people skills with the ability to influence
  • Excellent problem-solving skills
  • The ability to use own initiative and be solutions orientated
  • A drive for innovation and always seeking ways to improve
  • A strong work ethic with the aim of leading a productive team
  • Strong organisation skills
  • MS Word and Excel skills

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria







Relevant tertiary qualification


Mechanically minded

Background in manufacturing (agricultural) or plant site (desired)

Line management experience   

Health and Safety experience  

Quarantine standards

Ability to build and maintain relationships internally & externally

Stock control experience

Implementing policies and procedures

Adaptable and ability to prioritise

Strong organisational skills

Good commercial acumen

Strong communicator internally and with suppliers

Solutions orientated

Innovative on ways to improve

Problem solving proficiency


Attention to detail

MS Word and Excel skills


Work Location – Narrogin moving to Highbury    

Accept expected salary range $130 - $200k – incl car allowance and relocation)

Have you ever received a warning of termination?

Will you pass a drug test?

If requested can you provide a police clearance?


Dominance - 60%

Influence - 37%

Steadiness - 39%

Compliance - 57%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

Medical Check

Probity Check

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Operations Manager

Operations Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

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