Client showcase

How we recruited a General Manager

About the client

Our client is a West Australian supplier for extruded concrete kerbs and barriers. They have provided kerbing and concrete services to clients throughout WA for the past 25 years.

  • Location - Malaga, WA
  • Industry - construction
  • Size - 30 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

General Manager

  • A hands-on leadership role for a team of 25
  • Be fully accountable for the day-to-day running of the business
  • Privately owned company based in Osborne Park


Operating out of Osborne Park, our client is a privately-owned company who are within the civil construction industry. They aim to provide the best quality in their products and services.  Since their start-up 9 years ago, they have used cutting edge methods and equipment that make them the first choice for civil engineering road construction projects.

The General Manager reports directly to the Owner who is not involved with the day-to-day running of the business.


As General Manager, you should have a comprehensive understanding of how to manage day-to-day operations, policies, procedures and systems within the company. 

The duties for this role will include:

  • Managing a team of over 25 staff
  • Developing sales and project tender responses
  • Placing heavy emphasis on roadworks and major structures
  • Strategic business planning including financial management duties (forecasting, budgeting)
  • Continuously developing / maintaining relationships with clients
  • Being hands-on with clients, authorities, contractors and staff


The successful candidate will have:

  • A degree in Civil Engineering
  • Civil Engineering and Commercial Construction experience
  • Solid experience in road construction
  • A proven account management track record
  • P&L experience 
  • Working knowledge of ISO 9000 Quality Management
  • Know-how of LEAN six sigma
  • Tender management experience
  • Experience working for a small company

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria







Civil engineering qualification


General manager

Financial management

People management - 40 staff

ISO 9000 QM working knowledge

LEAN six sigma

Road construction

Dealing with concrete

Account management success

Qualification implementation examples

Large project tendering

Project management and scheduling


Microsoft Word - advanced

Microsoft Excel - advanced

Microsoft PowerPoint - advanced

Spelling and grammar - excellent

Apply technical equipment in production process

Verify LinkedIn vs CV

Accept expected salary ($150k)

Previous warning of termination?

Will you pass a drug test?


Dominance - 60%

Influence - 55%

Steadiness - 27%

Compliance - 51%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - General Manager

General Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.