Client showcase

How we recruited a General Manager

About the client

Our client is a leading office products, business technology and managed services partner to businesses in the Great Southern region. Their approach to business means that they work strategically with their customers to ensure all goals are met.

  • Location - Albany, WA
  • Industry - IT
  • Size - 20 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

General Manager

  • Longstanding customer centered company with a family feel
  • Servicing the education - government - and private sectors
  • Role Based in WA Albany - January 2021 start


This is a great opportunity for someone looking to further their career within the printer and service industry with a leading office solutions provider.


As the General Manager, you will have a hands-on role within our clients business- developing and managing relationships to advance the company's goals of driving revenue and building partnerships. 

This will entail building and nurturing relationships with clients as well as working to meet day-to-day service obligations. You will need to be resourceful, tenacious, responsive, solutions-oriented and proactive internally and externally.

The duties for this role will include:

  • Building strong business relationships and maintaining existing client relationships
  • Leading the sales operations team, managing and assigning technicians to projects and ensuring the team are engaged
  • Keeping abreast of the latest tools and best-practice techniques across the industry
  • Oversee project quotations and negotiations 
  • Conducting quality reporting and auditing 
  • Troubleshooting operational issues
  • Identifying strategic opportunities 
  • Developing tender documents
  • Resolving client complaints - investigating problems, developing solutions, preparing reports and making recommendations
  • Managing stock and inventory
  • Being held responsible for the company's P&L and managing debit and creditors


The successful candidate will have:

  • Previous Operations or General Manager experience 
  • Experience working in a B2B sales environment 
  • Demonstrable experience working with service level agreements
  • Previous printer and service industry experience (desired)
  • Excellent verbal communication and relationship building skills 
  • The ability to build relationships with internal and external stakeholders
  • The ability to think logically and to develop solutions
  • A valid driver's license
  • Provide a police clearance certificate

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria







Year 12


Business to Business Sales Experience

Proven experience as operations or general manager

Previous leadership experience

Good understanding of service (maintenance) contracts

Excellent negotiation skills

Planning and scheduling experience

Previous stakeholder management

Previous printer and service industry experience (desired)

IT computer skills (desired)

Marketing knowledge and skills (desired)

Stock and Inventory Control

Budget (sales and P&L) management

Debtors and Creditors management

MS Office Intermediate to Advanced


Work location – Albany

Verify LinkedIn CV vs CV submitted

Accept expected salary ($100k plus super and vehicle)

Previous warning of termination?

Will you pass a drug test?


Dominance - 60%

Influence - 55%

Steadiness - 27%

Compliance - 51%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

Medical Check

Probity Check

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - General Manager

General Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.