Client showcase

How we recruited a Chief Executive Officer

About the client

Our client is a not-for-profit social health enterprise. They are a GP member-based organisation with a well-established history in the southern metropolitan area.

The organisation was founded in June 1999, as part of the Commonwealth Government establishing local Divisions of General Practices across Australia.

  • Location - Perth, WA
  • Industry - healthcare
  • Size - 80 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

Chief Executive Officer

  • Brilliant change to work for a not-for profit social health enterprise
  • Oversee operational & strategic direction of the company
  • Attractive remuneration package on offer


Our client is a not-for-profit social health enterprise. They are a registered charity under the Australian Charities and Not-for-Profits Commission. They offer a broad range of services to prevent, manage, and treat health and well being, including GP and Specialist Medical Services, Aboriginal Primary Healthcare Services, Mental Health Services, and Allied Health services.

They are community and patient-centered aiming to provide safe, high quality, and timely care that exceeds expectations. Their primary objective is to continue to provide care, as well as create a platform to build a strong and healthy local community.

The nature of the healthcare system is rapidly evolving, so our client is seeking an experience Chief Executive Officer to oversee operations and provide visionary leadership across the board.

If you are truly committed to making a difference, apply today. 


Your role will be supported by a range of consultants, and you will work in close collaboration with the operational executives, project teams, and hospital management committees to optimise strategic business planning.

The duties for this role will include:

  • Maintaining strategic direction and delivery of programs
  • Building relationships and collaborating with internal and external stakeholders
  • Working with senior management to enhance the quality of clinical practice and services
  • Designing and implementing a plan to identify opportunities for improvement and innovation
  • Making informed decisions aligned with clients' strategic plans
  • Adhering to industry regulations
  • Ensuring the aptitude and compliance of employees


The successful candidate will have:

  • Experience developing, implementing and evaluating strategic business plans
  • A proven record of managing a complex range of health care services
  • A sound understanding of the policy development process
  • Broad and extensive knowledge of financial management principles
  • Experience with workforce planning, organisational change and quality improvement
  • The proven ability to formulate business plans and proposals
  • A passion for healthcare and a genuine desire to enrich lives
  • Knowledge of relevant industry educational packages

A tertiary qualification within health care or community services would also be an advantage.

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria








Tertiary qualification in communication service / health


Australian health sector CEO

Strategic business plan development, implementation and evaluation

Policy development

Financial acumen and reporting

Relationship management

Change management implementation

Contract management

Business plan / proposal formulation

Large team management

Annual business plan development

Board presentation

Strategic management directive implementation


Microsoft Word - advanced

Microsoft Excel - advanced

Microsoft PowerPoint - advanced

Spelling and  grammar - excellent

Passion for healthcare

Verify LinkedIn vs CV

Accept expected salary ($190k)

Previous warning of termination?

Will you pass a drug test?


Dominance - 69%

Influence - 45%

Steadiness - 27%

Compliance - 47%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Chief Executive Officer


Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

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Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.