Client showcase

How we recruited a Chief Executive Officer

About the client

Our client designs and manufactures living technology for homes that is smart, simple and affordable. They are 100% Australian owned and leading provider of innovative home technology solutions with a high performing product range and an impressive local presence.

  • Location - Bibra Lake, WA
  • Industry - IT
  • Size - 100 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

Chief Executive Officer

  • Based in Bibra Lake
  • Excellent Remuneration Package
  • Diverse and engaging role involving key stakeholder management


iZone is a 100% Australian owned and leading provider of innovative home technology solutions with a high performing product range and an impressive local presence.

Our client is seeking a Chief Executive Officer with passion, energy and integrity to oversee the day to day operations of the business. You will be driving growth and innovation.


Reporting to the board of directors, the successful applicant will be responsible for:

  • Evaluate the company’s financial, operational, and sales and marketing structures to plan for continual improvements and increase operating efficiencies
  • Effective management and continual growth of the organisation, and  implementation of the strategic plan
  • Providing executive leadership across an organisation
  • Acting as the primary spokesperson for the organisation
  • Overseeing day-to-day operations
  • Develop the organisation's culture and vision
  • Ensure ongoing efficiencies in the supply chain and distribution channels
  • Setting policies and processes in line with technical and regulatory compliance (ISO Standards)
  • Prepare regular reports and updates for the management board
  • Develop and manage productive supplier and manufacturer relationships
  • Proactively manage the competitor landscape and risk


The successful candidate will have:

  • Relevant tertiary qualifications in any of the following relevant fields Engineering, Computer Science or Masters in Business Administration
  • A seasoned and successful leader, ideally with experience in a similar role and or related industry or organisation in a competitive market
  • Proven experience in managing successful Research and Development Team
  • Previous marketing experience, manage campaigns, inbound and outbound marketing and digital marketing

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria







Engineering Degree


Strategic thinker 

Experience in ops, finance, admin & service

Experience of managing R&D product

Strategise and oversee marketing

Previous leadership skills

Understand ISO standards

IOT or IT experience

Computer literate

Stakeholder management

Influence and negotiation skills

Experience in operating in decision making

Business compliance & best practice experience 

Translate business concepts & technical work plans

Analyse complex projects, ability to problem solve 

Co-ordinate internal and external on design

Experience in SME environment

Technical writing & presentations

Technical sales and business development

Deal with manufacturers & suppliers

Sourcing products and service overseas


Work location – Bibra lake

Verify LinkedIn CV vs CV submitted

Google search candidate info

Accept expected salary range

Previous warning of termination?

Will you pass a drug test?


Dominance - 60%

Influence - 45%

Steadiness - 35%

Compliance - 60%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU/NZ or PR

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Chief Executive Officer


Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.