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Recruitment of a Marketing Manager

How we recruited a Marketing Manager for a winery

Our client

Our client is a recently established company, which is developing an existing property into a unique, sustainable vineyard. They are creating an eco-friendly farm environment and constructing a new energy efficient, low impact winery.

Location - Margaret River, WA
Industry - hospitality
Size - 10 employees

We applied our three-phase service delivery model for this recruitment drive.

How we recruit superstars

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time.

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
Social media - LinkedIn, Facebook and Twitter
11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Marketing Manager

New vineyards - Create and execute product launches
Take control of digital marketing strategies
Work from home, or on-site in Margaret River

The role

Reporting to the Chief Executive Officer, your job duties will include:

Overall brand management and corporate identity for each business in Western Australia and Tasmania
Create and maintain a company website
Creating, establishing, and managing two independent wine brands
Be responsible for translating digital marketing strategies into effective online campaigns
Defining and monitoring KPIs to evaluate and improve ROI of campaigns through ongoing reporting and analysis
Increase traffic and sales through digital marketing activities such as SEO / CRM
Overseeing the marketing budget
Work in collaboration with design agencies

About you

The successful candidate will have:

Experience in digital marketing for both B2B and B2C
Created and executed product launch strategies
Developed marketing campaigns to leverage the organisation inclusive of paid advertising, affiliates, display, social and online videos, and SEO
Experience in staff and stakeholder management
Able to utilise video editing and image manipulation tools (i.e. Photoshop)
Developed CRM campaigns and building new opportunities to optimise eCommerce solutions
In-depth understanding of marketing funnels and generating ROI
A Bachelor’s degree in Marketing (or equivalent)

About our client

They have also recently purchased a property and business in the Tamar Valley, Tasmania, which has an established vineyard and is actively selling wine to their Wine Club and database.

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria	Screen	Interview	Docs.	Profiling	Refs.
Education
Bachelor's degree	✓		✓
Experience
Creation of product launch strategies	✓	✓			✓
Lifecycle marketing strategies	✓	✓			✓
Brand creation	✓	✓			✓
Project launch – multiple channels	✓	✓			✓
Budget size	✓	✓			✓
Staff / Stakeholder management	✓	✓			✓
B2B experience	✓	✓			✓
B2C experience	✓	✓			✓
Food / Wine	✓	✓			✓
Researching and building customer and market profiles	✓	✓			✓
Marketing automation software	✓	✓			✓
CRM management	✓	✓			✓
Lead generation - lead magnets	✓	✓			✓
Management of multiple brands	✓	✓			✓
Content creation – written	✓	✓			✓
Content creation – video	✓	✓			✓
Photoshop (or like)	✓	✓			✓
Video editing	✓	✓			✓
Social Media postings via multiposter	✓	✓			✓
Social Media response management	✓	✓			✓
Website management (platform)	✓	✓			✓
Ecommerce (platform)	✓	✓			✓
Membership website management	✓	✓			✓
SEO optimisation	✓	✓			✓
ROI tracking	✓	✓			✓
Google ads	✓	✓			✓
Facebook ads	✓	✓			✓
Other
English as first language	✓	✓
Willing to work from home	✓	✓
Potentially moving to Margaret River	✓	✓
Example of content writing			✓
Grammar & spelling - accurate	✓	✓			✓
Verify LinkedIn vs CV		✓			✓
Accept expected salary ($120k-$150k)	✓	✓			✓
Previous warning of termination?	✓	✓			✓
Will you pass a drug test?	✓	✓			✓
Behaviour
Dominance - 53%		✓		✓
Influence - 45%		✓		✓
Steadiness - 27%		✓		✓
Compliance - 69%		✓		✓
Forms signed
Health / police check			✓
Signed document - tell the truth			✓
Docs verified
Driver’s licence	✓		✓
Degree	✓		✓
Citizen AU / NZ or PR	✓		✓

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

Dominance - accomplishing results, the bottom line, confidence
Influence - persuading others, openness, dependability
Steadiness - cooperation, sincerity, dependability
Compliance - quality, accuracy, expertise

DISC profile - Marketing Manager

Mktg Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C

Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views

1,101

Applications received

141

Interviewed by 11 Recruitment

Shortlisted

Interviewed by client

Hired

Feedback

"The service that I have been receiving from Christian is professional, friendly and most importantly person.

You don't find it everyday that a Managing Director takes time out of their busy day to interact with clients on that level - a true sign that the customer does come first.

Keep up the good work Christian and team."

Looking to recruit?