Client showcase

How we recruited a Marketing Manager

About the client

Our client is a recently established company, which is developing an existing property into a unique, sustainable vineyard. They are creating an eco-friendly farm environment and constructing a new energy efficient, low impact winery.

  • Location - Margaret River, WA
  • Industry - hospitality
  • Size - 10 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

Marketing Manager

  • New vineyards - Create and execute product launches
  • Take control of digital marketing strategies
  • Work from home, or on-site in Margaret River


Our client is a recently established company, which is developing an existing property into a unique, sustainable vineyard. They are creating an eco-friendly farm environment and constructing a new energy efficient, low impact winery.

They have also recently purchased a property and business in the Tamar Valley, Tasmania, which has an established vineyard and is actively selling wine to their Wine Club and database.


Reporting to the Chief Executive Officer, your job duties will include:

  • Overall brand management and corporate identity for each business in Western Australia and Tasmania
  • Create and maintain a company website 
  • Creating, establishing, and managing two independent wine brands 
  • Be responsible for translating digital marketing strategies into effective online campaigns 
  • Defining and monitoring KPIs to evaluate and improve ROI of campaigns through ongoing reporting and analysis 
  • Increase traffic and sales through digital marketing activities such as SEO / CRM 
  • Overseeing the marketing budget 
  • Work in collaboration with design agencies 


The successful candidate will have:

  • Experience in digital marketing for both B2B and B2C 
  • Created and executed product launch strategies 
  • Developed marketing campaigns to leverage the organisation inclusive of paid advertising, affiliates, display, social and online videos, and SEO 
  • Experience in staff and stakeholder management 
  • Able to utilise video editing and image manipulation tools (i.e. Photoshop)
  • Developed CRM campaigns and building new opportunities to optimise eCommerce solutions
  • In-depth understanding of marketing funnels and generating ROI 
  • A Bachelor’s degree in Marketing (or equivalent) 

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria







Bachelor's degree


Creation of product launch strategies

Lifecycle marketing strategies

Brand creation

Project launch – multiple channels

Budget size

Staff / Stakeholder management

B2B experience

B2C experience

Food / Wine

Researching and building customer and market profiles

Marketing automation software

CRM management

Lead generation - lead magnets

Management of multiple brands

Content creation – written

Content creation – video

Photoshop (or like)

Video editing

Social Media postings via multiposter

Social Media response management

Website management (platform)

Ecommerce (platform)

Membership website management

SEO optimisation

ROI tracking

Google ads

Facebook ads


English as first language

Willing to work from home

Potentially moving to Margaret River

Example of content writing

Grammar & spelling - accurate

Verify LinkedIn vs CV

Accept expected salary ($120k-$150k)

Previous warning of termination?

Will you pass a drug test?


Dominance - 53%

Influence - 45%

Steadiness - 27%

Compliance - 69%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence


Citizen AU / NZ or PR

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Marketing Manager

Mktg Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.