Client showcase

How we recruited a Marketing Coordinator

About the client

Our client is a global services company specialising in the hyperspectral scanning, processing and analysis of drill core, rock chips and other geological samples for the mining, oil and gas, and geotechnical industries.

Location - Perth, WA
Industry - mining and metals
Size - 50 employees

We applied our three-phase service delivery model for this recruitment drive.

How we recruit talent →

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time.

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
Social media - LinkedIn, Facebook and Twitter
11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Marketing Coordinator

Incredible opportunity to work with a global mining company
Coordinate communications, events, and campaigns
Design and organise fortnightly trade shows

ABOUT THE CLIENT

Our client is a global services company, specialising in automated mineralogical and textural analysis of geological samples. They offer onsite, bureau, and turnkey scanning services for both small- and large- scale drilling programmes, including mobile laboratory facilities.

They are seeking a Marketing Coordinator to assist them in the delivery of innovative and effective marketing communications, events, and campaigns.

ABOUT THE ROLE

The duties for this role will include:

Re-designing, managing and regularly updating the company website
Sourcing content and images, developing marketing collateral for clients
Working in collaboration with the graphic designer to develop and design brochures
Managing social media accounts and online brand reputation
Coordinating trade show artwork deadlines
Booking venues and liaising with the graphic designer for booth graphics
Directing telephone enquiries and offering information packs to clients
Some diary management, coordination, and scheduling
Organising functions, including venues and catering

ABOUT YOU

The successful candidate will have:

Experience creating brochures - ideally in the mining sector
The ability to produce content for monthly social media posts
Experience creating and maintaining website content
Experience with image manipulation software (i.e. Photoshop)
Knowledge of marketing automation software tools (I.e. HubSpot, Infusionsoft, Ontraport)
Some EA / PA experience

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria	Screen	Interview	Docs.	Profiling	Refs.
Education
Bachelor's degree	✓		✓
Experience
Brochure creation	✓	✓			✓
Website maintenance	✓	✓			✓
Multi loader social media posting	✓	✓			✓
Marketing automation software	✓	✓			✓
Image manipulation software	✓	✓			✓
EA / PA - venues, brunches, catering	✓	✓			✓
Confident on the phone	✓	✓			✓
Other
Microsoft Office - advanced	✓
Data entry accuracy - 98%	✓
Grammar & spelling - accurate	✓
Verify LinkedIn vs CV	✓	✓			✓
Accept expected salary ($85k)	✓	✓			✓
Previous warning of termination?	✓	✓			✓
Will you pass a drug test?	✓	✓			✓
Behaviour
Dominance - 35%		✓		✓
Influence - 32%		✓		✓
Steadiness - 59%		✓		✓
Compliance - 69%		✓		✓
Forms signed
Health / police check			✓
Signed document - tell the truth			✓
Docs verified
Driver’s licence	✓		✓
Citizen AU / NZ or PR	✓		✓

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

Dominance - accomplishing results, the bottom line, confidence
Influence - persuading others, openness, dependability
Steadiness - cooperation, sincerity, dependability
Compliance - quality, accuracy, expertise

DISC profile - Marketing Coordinator

Mktg Coordinator

Shortlisted candidates

Candidate A

Marketing Coordinator - 1 - Personal Style

Candidate B

Marketing Coordinator - 2 - Personal Style

Candidate C

Marketing Coordinator - 3 - Personal Style

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C

Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views

2,732

Applications received

Interviewed by 11 Recruitment

Shortlisted

Interviewed by client

Hired

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