Client showcase

How we recruited a Marketing Coordinator

About the client

Our client is a global services company specialising in the hyperspectral scanning, processing and analysis of drill core, rock chips and other geological samples for the mining, oil and gas, and geotechnical industries. 

  • Location - Perth, WA
  • Industry - mining and metals
  • Size - 50 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

Marketing Coordinator

  • Incredible opportunity to work with a global mining company
  • Coordinate communications, events, and campaigns
  • Design and organise fortnightly trade shows


Our client is a global services company, specialising in automated mineralogical and textural analysis of geological samples. They offer onsite, bureau, and turnkey scanning services for both small- and large- scale drilling programmes, including mobile laboratory facilities.

They are seeking a Marketing Coordinator to assist them in the delivery of innovative and effective marketing communications, events, and campaigns.


The duties for this role will include:

  • Re-designing, managing and regularly updating the company website
  • Sourcing content and images, developing marketing collateral for clients
  • Working in collaboration with the graphic designer to develop and design brochures
  • Managing social media accounts and online brand reputation
  • Coordinating trade show artwork deadlines
  • Booking venues and liaising with the graphic designer for booth graphics
  • Directing telephone enquiries and offering information packs to clients
  • Some diary management, coordination, and scheduling
  • Organising functions, including venues and catering


The successful candidate will have:

  • Experience creating brochures - ideally in the mining sector
  • The ability to produce content for monthly social media posts
  • Experience creating and maintaining website content
  • Experience with image manipulation software (i.e. Photoshop)
  • Knowledge of marketing automation software tools (I.e. HubSpot, Infusionsoft, Ontraport)
  • Some EA / PA experience

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria







Bachelor's degree


Brochure creation

Website maintenance

Multi loader social media posting

Marketing automation software

Image manipulation software

EA / PA - venues, brunches, catering

Confident on the phone


Microsoft Office - advanced

Data entry accuracy - 98%

Grammar & spelling - accurate

Verify LinkedIn vs CV

Accept expected salary ($85k)

Previous warning of termination?

Will you pass a drug test?


Dominance - 35%

Influence - 32%

Steadiness - 59%

Compliance - 69%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Marketing Coordinator

Mktg Coordinator

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

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