Client showcase

How we recruited a Business Manager

About the client

Our client provides storage solutions for cars, caravans, boats, RVs, equipment and goods. Their fully enclosed warehouse offers safe storage out of the weather and elements. 

  • Location - South Fremantle, WA
  • Industry - boat and caravan storage
  • Size - 10 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.



Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.


Business Manager

  • Do you have a "can do" attitude and a passion for marketing?
  • Manage the business as if it were your own!
  • Develop and maintain customer and client relationships
  • South of Fremantle location

ABOUT THE CLIENT

Our client is a privately owned self-storage business located south of Fremantle. The owners are looking for a new manager that can manage the site and fulfil its 3-year aggressive growth plan. Are you up for the challenge?

This would be a great opportunity to join an independent storage company and build up a business as if it were your own. If this sounds like your next challenge, please submit your CV and cover letter addressing the selection criteria today!


ABOUT THE ROLE

The duties for this role will include:

  • Developing strong relationships with existing and potential clients
  • Overseeing the business while providing affordable storage solutions
  • Conducting prospect visits with potential referral networks 
  • Face-to-face sales with walk-ins, and over the phone appointment setups and follow-ups
  • Actively assist with business growth through current and potential client liaison, including identifying new opportunities
  • Assisting customers / clients with storage solutions
  • Providing high levels of customer service 
  • Developing and executing digital marketing strategies
  • Growing / maintaining social media channels
  • Writing copy, producing videos and driving external awareness of events
  • Measuring, analysing and report on marketing program effectiveness
  • Periodically identifying opportunities to drive continuous improvements
  • Managing the smooth integration of new customers into systems / processes
  • Maintaining the facility to a high standard

ABOUT YOU

The successful candidate will have:

  • Experience in identifying new business development opportunities / strategies 
  • Site or store management experience 
  • The ability to work independently whilst achieving KPI targets
  • Administration experience and a high technical aptitude to learn industry-specific software
  • Experience creating / executing effective marketing and communication campaigns 
  • Experience in full range of digital marketing solutions
  • Experience working with marketing automation software
  • The ability to create lead magnets, conversion campaigns, sales pages etc.
  • Self-motivation and a strong work ethic
  • A current driver’s licence

Knowledge of a range of software packages, for creating / editing images and video, such as the Adobe Creative Suite would be an advantage. A current forklift ticket is also desirable.


Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.


Selection criteria

Screen

Interview

Docs.

Profiling

Refs.

Education






Mktg / Mgmt / equivalent certification




Experience






Business development - B2B, F2F



Site management / equivalent



External referral network creation



Long-term account management



Standard business operations knowledge - stock control, ordering, data management



Facility maintenance



Staff training / development



Employee management - 10 staff



KPI development



Marketing - website development, lead magnets, key word searches



Marketing automation software



Video editing



Other






Microsoft Word - advanced





Microsoft Excel - advanced





Microsoft PowerPoint - advanced





Spelling and grammar - excellent





Stable work history



Verify LinkedIn vs CV



Accept expected salary ($150k)



Previous warning of termination?



Will you pass a drug test?



Behaviour






Dominance - 69%




Influence - 45%




Steadiness - 27%




Compliance - 47%




Forms signed






Health / police check





Signed document - tell the truth





Docs verified






Driver’s licence




Citizen AU / NZ or PR





DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Business Manager

Business Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.


Applications received

112


Interviewed by 11 Recruitment

18


Shortlisted

6


Interviewed by client

5


Hired

1


Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.


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