Client showcase

How we recruited a Business Manager

About the client

Our client provides storage solutions for cars, caravans, boats, RVs, equipment and goods. Their fully enclosed warehouse offers safe storage out of the weather and elements. 

  • Location - South Fremantle, WA
  • Industry - boat and caravan storage
  • Size - 10 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

Business Manager

  • Do you have a "can do" attitude and a passion for marketing?
  • Manage the business as if it were your own!
  • Develop and maintain customer and client relationships
  • South of Fremantle location


Our client is a privately owned self-storage business located south of Fremantle. The owners are looking for a new manager that can manage the site and fulfil its 3-year aggressive growth plan. Are you up for the challenge?

This would be a great opportunity to join an independent storage company and build up a business as if it were your own. If this sounds like your next challenge, please submit your CV and cover letter addressing the selection criteria today!


The duties for this role will include:

  • Developing strong relationships with existing and potential clients
  • Overseeing the business while providing affordable storage solutions
  • Conducting prospect visits with potential referral networks 
  • Face-to-face sales with walk-ins, and over the phone appointment setups and follow-ups
  • Actively assist with business growth through current and potential client liaison, including identifying new opportunities
  • Assisting customers / clients with storage solutions
  • Providing high levels of customer service 
  • Developing and executing digital marketing strategies
  • Growing / maintaining social media channels
  • Writing copy, producing videos and driving external awareness of events
  • Measuring, analysing and report on marketing program effectiveness
  • Periodically identifying opportunities to drive continuous improvements
  • Managing the smooth integration of new customers into systems / processes
  • Maintaining the facility to a high standard


The successful candidate will have:

  • Experience in identifying new business development opportunities / strategies 
  • Site or store management experience 
  • The ability to work independently whilst achieving KPI targets
  • Administration experience and a high technical aptitude to learn industry-specific software
  • Experience creating / executing effective marketing and communication campaigns 
  • Experience in full range of digital marketing solutions
  • Experience working with marketing automation software
  • The ability to create lead magnets, conversion campaigns, sales pages etc.
  • Self-motivation and a strong work ethic
  • A current driver’s licence

Knowledge of a range of software packages, for creating / editing images and video, such as the Adobe Creative Suite would be an advantage. A current forklift ticket is also desirable.

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria







Mktg / Mgmt / equivalent certification


Business development - B2B, F2F

Site management / equivalent

External referral network creation

Long-term account management

Standard business operations knowledge - stock control, ordering, data management

Facility maintenance

Staff training / development

Employee management - 10 staff

KPI development

Marketing - website development, lead magnets, key word searches

Marketing automation software

Video editing


Microsoft Word - advanced

Microsoft Excel - advanced

Microsoft PowerPoint - advanced

Spelling and grammar - excellent

Stable work history

Verify LinkedIn vs CV

Accept expected salary ($150k)

Previous warning of termination?

Will you pass a drug test?


Dominance - 69%

Influence - 45%

Steadiness - 27%

Compliance - 47%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Business Manager

Business Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.