Client showcase

How we recruited a State Manager

About the client

Our client is Australia's leading steel provider with a reputation for outstanding customer service. With 5 distribution warehouses and specialist steel processing facilities across Australia, they are able to focus on the requirements of each region in terms of supply and demand. 

  • Location - Welshpool, WA
  • Industry - steel
  • Size - 30 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time. 

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

State Manager

  • Fantastic opportunity with a respected and trusted organisation
  • Challenging and rewarding position
  • Welshpool location


Our client, a reputable national distribution warehouse and steel processing company, is looking for a experienced State Manager to serve and expand their customer base within Perth, Western Australia.


Your role as a State Manager includes the ability to oversee daily operations, including; staffing, sales, marketing, warehousing, machine operations, distribution, administration, debtor management and stock control.

Reporting to the General Manager, your main responsibilities will include, but are not limited to:

  • Oversee all office and warehouse employees
  • Handle recruitment, performance management, and dismissals
  • Provide training and development to the team
  • Set employee benchmarks and goals
  • Direct all sales and marketing activities in WA
  • Handle customer queries
  • Monitor and react to market changes and trends
  • Ensure the warehouse operates at peak efficiency
  • Organise and control company stocktakes
  • Administer and maintain all company vehicles
  • Ensure Health and Safety meetings are held regularly
  • Ensure compliance with all government regulations
  • Management of operational expenses
  • Research and implement any improvements
  • Stock control and maintenance
  • Identify local and overseas stock purchasing requirements
  • Oversee all replacement and maintenance of plant, equipment, and buildings
  • Management of operational expenses
  • Debt collection and control of all company debtors
  • Ensure company creditors are paid on time


As you will be responsible for all branch activities within the state, we expect you to be able to demonstrate an ability to contribute to the national growth strategy of the company

Ideally, you will have experience in the following;

  • Solid management experience, ideally from a distributor, manufacturing, or fabrications company
  • Proven track record from a previous senior managerial role either a General -, Branch -, Operations - or a Sales Manager
  • Proven experience in managing internal and external stakeholders including subcontractors and consultants
  • Leadership skills and a general staff management experience (sales, warehouse, manufacturing and admin)
  • Experience in warehouse management procedures and best practices
  • OH&S Management including training and reporting
  • Proven ability to implement process improvement initiatives
  • Strong negotiation and influencing skills
  • Strong decision making and problem-solving skills
  • Experience in budgeting and forecasting

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria







Year 12 (Degree Advantage)


Distributor / Manufacturing / Fabrication Experience 

Steel Industry Experience preferable

Management experience

Previous Sales Experience (BDM /Account Management) 

Customer Service and Customer Relationship Management

Warehouse Operations (Stock Control / Management)

Credit / Debtor Management 

Staff Training and Development 

OH&S Management / Workers Compensation Reporting

Experience with Industry Awards and Legislation

Marketing Experience

Complaint Handling

Stable work history


Work location (South of the River)

Verify LinkedIn vs CV Submitted

Accept expected salary ($160k +$180k)

Previous warning of termination?


Dominance - 65%

Influence - 60%

Steadiness - 35%

Compliance - 38%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - State Manager

State Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

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