Client showcase

How we recruited a State Manager

About the client

Our client is Australia's leading steel provider with a reputation for outstanding customer service. With 5 distribution warehouses and specialist steel processing facilities across Australia, they are able to focus on the requirements of each region in terms of supply and demand.

Location - Welshpool, WA
Industry - steel
Size - 30 employees

We applied our three-phase service delivery model for this recruitment drive.

How we recruit talent →

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time.

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
Social media - LinkedIn, Facebook and Twitter
11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

State Manager

Fantastic opportunity with a respected and trusted organisation
Challenging and rewarding position
Welshpool location

ABOUT THE CLIENT

Our client, a reputable national distribution warehouse and steel processing company, is looking for a experienced State Manager to serve and expand their customer base within Perth, Western Australia.

ABOUT THE ROLE

Your role as a State Manager includes the ability to oversee daily operations, including; staffing, sales, marketing, warehousing, machine operations, distribution, administration, debtor management and stock control.

Reporting to the General Manager, your main responsibilities will include, but are not limited to:

Oversee all office and warehouse employees
Handle recruitment, performance management, and dismissals
Provide training and development to the team
Set employee benchmarks and goals
Direct all sales and marketing activities in WA
Handle customer queries
Monitor and react to market changes and trends
Ensure the warehouse operates at peak efficiency
Organise and control company stocktakes
Administer and maintain all company vehicles
Ensure Health and Safety meetings are held regularly
Ensure compliance with all government regulations
Management of operational expenses
Research and implement any improvements
Stock control and maintenance
Identify local and overseas stock purchasing requirements
Oversee all replacement and maintenance of plant, equipment, and buildings
Management of operational expenses
Debt collection and control of all company debtors
Ensure company creditors are paid on time

ABOUT YOU

As you will be responsible for all branch activities within the state, we expect you to be able to demonstrate an ability to contribute to the national growth strategy of the company

Ideally, you will have experience in the following;

Solid management experience, ideally from a distributor, manufacturing, or fabrications company
Proven track record from a previous senior managerial role either a General -, Branch -, Operations - or a Sales Manager
Proven experience in managing internal and external stakeholders including subcontractors and consultants
Leadership skills and a general staff management experience (sales, warehouse, manufacturing and admin)
Experience in warehouse management procedures and best practices
OH&S Management including training and reporting
Proven ability to implement process improvement initiatives
Strong negotiation and influencing skills
Strong decision making and problem-solving skills
Experience in budgeting and forecasting

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria	Screen	Interview	Docs.	Profiling	Refs.
Education
Year 12 (Degree Advantage)	✓	✓	✓
Experience
Distributor / Manufacturing / Fabrication Experience	✓	✓			✓
Steel Industry Experience preferable	✓	✓			✓
Management experience	✓	✓			✓
Previous Sales Experience (BDM /Account Management)	✓	✓			✓
Customer Service and Customer Relationship Management	✓	✓			✓
Warehouse Operations (Stock Control / Management)	✓	✓			✓
Credit / Debtor Management	✓	✓			✓
Staff Training and Development	✓	✓			✓
OH&S Management / Workers Compensation Reporting	✓	✓			✓
Experience with Industry Awards and Legislation	✓	✓			✓
Marketing Experience	✓	✓			✓
Complaint Handling	✓	✓			✓
Stable work history	✓	✓			✓
Other
Work location (South of the River)	✓
Verify LinkedIn vs CV Submitted	✓
Accept expected salary ($160k +$180k)	✓	✓			✓
Previous warning of termination?	✓	✓			✓
Behaviour
Dominance - 65%		✓		✓
Influence - 60%		✓		✓
Steadiness - 35%		✓		✓
Compliance - 38%		✓		✓
Forms signed
Health / police check	✓	✓
Signed document - tell the truth	✓	✓
Docs verified
Driver’s licence	✓		✓
Citizen AU / NZ or PR	✓		✓

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

Dominance - accomplishing results, the bottom line, confidence
Influence - persuading others, openness, dependability
Steadiness - cooperation, sincerity, dependability
Compliance - quality, accuracy, expertise

DISC profile - State Manager

State Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C

Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views

1,229

Applications received

102

Interviewed by 11 Recruitment

Shortlisted

Interviewed by client

Hired

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.

Get a quote

Next showcase

How we recruited a State Manager

About the client

Video job advertisement

Job advertisement

State Manager

Assessment Matrix design

DISC profiling

DISC profile - State Manager

Shortlisted candidates

Results

Want to recruit?

Job seekers

Corporate services

Useful pages