Client showcase

How we recruited an Executive Assistant

About the client

Our client is the peak industry body representing the interests of the commercial fishing, pearling and aquaculture sectors in Western Australia. They provide strategic leadership and advocacy on significant matters affecting the industry as a whole.

  • Location - Perth, WA
  • Industry - fishing and aquaculture
  • Size - 10 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

Executive Assistant

  • Support the CEO and internal team members
  • Work for a collaborative not-for-profit organisation
  • A cohesive place where people genuinely love what they do


Our client is the not for profit peak industry body representing aquaculture interests in WA. The small, dynamic group of ten takes a team approach to representing fishers in their relationships with members, government and other marine stakeholders.

An important aspect of this position is public education and outreach, to improve community understanding of WA's responsible approach to sustainable fishing and to further consumer understanding and preference for fresh, local and sustainable WA seafood.

Please note that only people with the right to work in Australia should apply for this position. 


Administration duties for this role will include:

  • Supporting the CEO and senior staff 
  • Supporting internal team members 
  • Diary management and arranging appointments
  • Booking meeting rooms and conference facilities 
  • Overseeing reception duties 
  • Assisting with event management when required 
  • Taking professional minutes for board and committee meetings 
  • Formatting, collating and distribution of Board and committee papers

IT-related duties for this role will include:

  • Providing basic IT support
  • WordPress or web site maintenance 
  • Office 365 systems management
  • Taking ownership of internal Customer Relations Management (Microsoft Dynamics CRM and case management) system


The successful candidate will have:

  • Experience in executive support 
  • Strong admin experience, with all-round front office management skills, using contemporary business and digital communication platforms 
  • Proficient minute taker - or the ability to learn quickly
  • A great attitude and personable nature - a team player
  • The capacity to take ownership of the role and use initiative 
  • A creative and collaborative approach to the work environment 
  • Practical experience in administrative and office support using current business platforms 
  • Experience with MS CRM (or like) database, case, and document management solutions 

It would also be an advantage to have:

  • Experience with cloud-based storage and (SharePoint solutions) 
  • Working knowledge of general IT issues and resolutions 
  • Experience with WordPress web design/maintenance 
  • Experience in promotions and events planning 
  • Experience with social media platforms for business  

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria







Bachelor's degree - advantage


CRM - MS Dynamics / equivalent


Taking minutes for board meetings

Consolidating info. for board meetings

Small team management / coaching

Web design / maintenance - WordPress

High-volume administration

Business / digital communication

CEO diary and travel management

IT issue understanding / resolution

Cloud-based storage - desirable

Event management - desirable


Attention to detail

Microsoft Office - advanced

Adobe software - intermediate

Spelling and grammar - excellent

Verify LinkedIn vs CV

Accept expected salary ($75k)

Previous warning of termination?

Will you pass a drug test?


Dominance - 35%

Influence - 32%

Steadiness - 59%

Compliance - 69%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Executive Assistant

Executive Assistant

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.