Recruitment of an Appointment Setter

How we recruited an Appointment Setter for a healthcare provider

Our client

Our client supports Australia's leading healthcare professionals to deliver quality medical care. They achieve this through a new structure and culture of healthcare provision.

  • Location - Leederville, WA
  • Industry - healthcare
  • Size - 300 employees

We applied our three-phase service delivery model for this recruitment drive.

Admin Assistant - our client

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time. 

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Admin Assistant - job advertisement

Appointment Setter

  • STRONG base salary + commission + incentive payments
  • Are you focused on success & KPI driven?
  • Work in the healthcare industry

Retained Search

The role

You will fulfil an important role in developing the recruitment funnel for healthcare professionals. This includes, but is not limited to;

  • Make outbound appointment bookings for the sales team 
  • Work with the recruitment team to manage diaries and leads 
  • Record all activity against leads in Salesforce CRM
  • Data entry of leads contact data (mobile, email address) into the CRM 
  • Provide regular updates to the Business Development Campaign Manager 
  • Meet weekly and monthly KPIs

About you

The successful candidate will have:

  • Experience in telesales/appointment setting 
  • Proven experience meeting KPIs
  • A positive and polite phone manner
  • Persuasive negotiation skills 
  • The ability to work autonomously  
  • A results-driven personality

About our client

They are investing in Australian communities by providing unique healthcare services, focusing on areas with high demand. All of their medical centres are open for extended hours, co-located with dentistry, allied health, pathology, and other specialists operating together as one system with one purpose; to provide access to primary healthcare.

Additionally, their ability to provide extended access has helped locals avoid the already overstretched hospital emergency departments for minor injuries. 

This is a successful venture, expected that the number of general practitioners will increase as the demand for our client's services grows dramatically.


Admin Assistant - job advertisement

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria







Telesales/Appointment Setting

Maintaining a CRM

Meeting KPIs


Strong verbal and written communication skills

MS Office (Intermediate)

Grammar & Spelling (Excellent)

Verify LinkedIn CV vs CV submitted

Leederville location

Accept expected salary range ($70k+super)


Dominance - 75%

Influence - 45%

Steadiness - 23%

Compliance - 51%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Citizen AU / NZ or PR

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Administration Assistant

Appointment Setter

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client





"I have had the pleasure of working with Ashleigh as an employer on multiple occasions. She has always understood the brief perfectly.

She is extremely thorough in her process and is professional yet friendly, warm and approachable. She is in some ways an extension or our team.

I highly recommend Ashleigh, Christian and the 11 Recruitment team."

Maddy Ledger

Maddy Ledger

Looking to recruit?

Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.