Recruitment of a Funeral Consultant

How we recruited a Funeral Consultant for a family-owned funeral director

Our client

Our client is one of WA's most respected and professional family funeral directors. They believe in providing a personalised and caring service to support families across all faiths and cultures.

  • Location - Perth, WA
  • Industry - funeral director
  • Size - 30 employees

We applied our three-phase service delivery model for this recruitment drive.

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time. 

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Funeral Consultant

  • Two vacancies within an industry-leading organisation
  • Must have strong problem solving skills / able to think on your feet
  • Personalised and caring service focus

The role

The duties for this role will include:

  • Exceeding customer and colleague expectations
  • Liaising with families and individuals to arrange / pre-arrange funerals
  • Promoting products while maintaining a commercial awareness of individual circumstances
  • Ensuring that family / individual needs are identified and met
  • Overlooking the smooth running of funerals
  • Conducting and managing funerals while attending to the needs of family members
  • Leading funeral staff and supporting family members and mourners
  • Ensuring documents / funeral details are accurate and compliant with legislation
  • Participating in after-hours standby roster
  • Offering assistance at after-hours viewings and rosaries

About you

The successful candidate will have:

  • Experience working with people of all ages 
  • Experience managing a team and / or resources
  • Professional presentation and the ability to remain professional
  • Respect for cultural diversity and religious traditions and rituals
  • Good problem solving skills - able to think on your feet
  • High attention to detail
  • Working hour flexibility - open to overtime work
  • A valid and clean WA driver's licence
  • A current National Police Clearance
About our client
Our client is one of WA’s most respected and professional family funeral directors. They truly believe in providing a personalised and caring service to support families in creating loving and final tributes for their loved ones across all faiths and cultures. This commitment has resulted in their highly reputable presence within WA’s local community.
The organisation is currently looking for the right person to join this family company as a Funeral Consultant.
“I like working in a caring and supportive workplace which prides itself on service, whilst also doing the job I love it’s so nice to be able to make a difference to those I serve.” - Samya
“My profession is so rewarding making a difficult day for families a little easier for them to manage.” - Paula

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria







Bachelor's degree - advantage


High-volume administration

Events coordination

High-pressure situations

People / resource management

Financial / budget reporting

CRM use / maintenance

Training strategy creation and implementation


Microsoft Office - advanced

Basic arithmetic - intermediate

Spelling and grammar - excellent

Data entry - 95%

Typing speed - 60WPM

Physically fit

Police clearance within past 3 months

Sound computer skills

Can stand for long periods

Respect for different cultures / beliefs

Experience with situations of grief

Flexible working hours


Discrete, tactful and diplomatic

Immaculate personal vehicle

Accept expected salary ($60k)

Previous warning of termination?

Will you pass a drug test?


Dominance - 60%

Influence - 28%

Steadiness - 39%

Compliance - 69%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Funeral Consultant

Funeral Consultant

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client





"Christian is an extremely professional, supportive and driven leader with a keen understanding for recruiting and client relations.

His work ethic, communication, and consistency are key facets in the excellent results found at 11 Recruitment.

His guidance and supervision are apparent when seeing the desire to constantly improve and provide positive experiences across the entirety of the team."

Looking to recruit?

Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.