Client showcase

How we recruited an HR Manager

About the client

Our client's core business is the sale, repair and maintenance of mobile, crawler, truck-mounted and pick-and-carry cranes. They are the exclusive Western Australian and South Australian distributor for Manitowoc cranes.

  • Location - Perth, WA
  • Industry - machinery
  • Size - 100 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

Human Resource Manager

  • Seeking a HR Manager to support the team due to rapid expansion 
  • Work with a global company that is first choice for heavy machinery
  • North of the River location, free on-site parking


Our client opened their doors in 1975 and have since become the number one destination for heavy duty machinery in WA. They are responsible for the sales, service, parts, and installation of world-class machinery, and pride themselves on providing the best cost-effective solutions to all their clients.

They are seeking an experienced HR Manager to support the team due to rapid expansion. You will be responsible for guidance, support, and management of all HR functions.


Reporting to the Director, you will provide quality human resource advice to management and staff with a primary focus on day to day operational human resource issues. You will also contribute to the administration of approved HR policies, development of HR Strategy including managing organisational effectiveness, recruitment, learning and development objectives, compensation and performance management.

The duties for this role will include:

  • Developing / implementing strategic people plans, aligned with strategic goals and objectives 
  • Partnering with Divisions to advise and deliver the people agenda, enabling the execution of our client's strategy 
  • Consulting with and coach leadership to provide day to day human resources support and advice across a wide range of people matters including; 
  • People capability development and succession planning 
  • Performance improvement and management 
  • Workforce planning
  • Organisational design
  • Change management 
  • Employee relations case management 
  • Leadership development and coaching 
  • Culture and engagement 
  • Talent management 
  • Monitoring the application of and providing advice on new and existing HR policies and frameworks including complex policy advice 
  • Building effective working and influencing relationships with stakeholders 
  • Actively supporting and promulgating the organisation's commitment to health and safety, equity and diversity 
  • Working collaboratively with other members of the HR function (e.g. Organisational Capability, Employee Relations) to ensure that people frameworks and initiatives are aligned to business need and implemented effectively 
  • Working collaboratively with the respective Finance and Staff Resources Team, to ensure an optimum HR administrative service is delivered to the client portfolio
  • Undertaking other duties within their field of expertise and knowledge as required


The successful candidate will have:

  • The ability to design / implement activities and solutions that support business requirements and drive performance 
  • Broad HR generalist experience across leadership development, people capability and succession planning, performance improvement and management, organisational design, talent resourcing and workforce planning, employee relations, and culture and engagement 
  • The ability to work effectively at all levels of an organisation
  • Excellent influencing, relationship building, coaching and communication skills
  • Organisational design and change management skills 
  • The ability to effectively translate business objectives and strategies into plans of action
  • An understanding of employment law and the Australian industrial relations framework 
  • A qualification in HR or related field

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria







HR / equivalent bachelor's degree

AHRI associate member


Broad HR general / operational

Workforce planning

Remuneration and payroll

Stakeholder management

Employee relations case management

Staff on-boarding and recruitment

Talent management and succession planning

HR policy / framework implementation

Performance management


Microsoft Office - advanced

HRIS - SAP, Oracle, Allesco or similar

Spelling and grammar - excellent

Team management - 50 staff

Accept expected salary ($120k)

Previous warning of termination?

Will you pass a drug test?


Dominance - 60%

Influence - 28%

Steadiness - 39%

Compliance - 69%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Human Resource Manager


Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.