Client showcase

How we recruited an HR Manager

About the client

Our client's core business is the sale, repair and maintenance of mobile, crawler, truck-mounted and pick-and-carry cranes. They are the exclusive Western Australian and South Australian distributor for Manitowoc cranes.

Location - Perth, WA
Industry - machinery
Size - 100 employees

We applied our three-phase service delivery model for this recruitment drive.

How we recruit talent →

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
Social media - LinkedIn, Facebook and Twitter
11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

Human Resource Manager

Seeking a HR Manager to support the team due to rapid expansion
Work with a global company that is first choice for heavy machinery
North of the River location, free on-site parking

ABOUT THE CLIENT

Our client opened their doors in 1975 and have since become the number one destination for heavy duty machinery in WA. They are responsible for the sales, service, parts, and installation of world-class machinery, and pride themselves on providing the best cost-effective solutions to all their clients.

They are seeking an experienced HR Manager to support the team due to rapid expansion. You will be responsible for guidance, support, and management of all HR functions.

ABOUT THE ROLE

Reporting to the Director, you will provide quality human resource advice to management and staff with a primary focus on day to day operational human resource issues. You will also contribute to the administration of approved HR policies, development of HR Strategy including managing organisational effectiveness, recruitment, learning and development objectives, compensation and performance management.

The duties for this role will include:

Developing / implementing strategic people plans, aligned with strategic goals and objectives
Partnering with Divisions to advise and deliver the people agenda, enabling the execution of our client's strategy
Consulting with and coach leadership to provide day to day human resources support and advice across a wide range of people matters including;

People capability development and succession planning
Performance improvement and management
Workforce planning
Organisational design
Change management
Employee relations case management
Leadership development and coaching
Culture and engagement
Talent management

Monitoring the application of and providing advice on new and existing HR policies and frameworks including complex policy advice
Building effective working and influencing relationships with stakeholders
Actively supporting and promulgating the organisation's commitment to health and safety, equity and diversity
Working collaboratively with other members of the HR function (e.g. Organisational Capability, Employee Relations) to ensure that people frameworks and initiatives are aligned to business need and implemented effectively
Working collaboratively with the respective Finance and Staff Resources Team, to ensure an optimum HR administrative service is delivered to the client portfolio
Undertaking other duties within their field of expertise and knowledge as required

ABOUT YOU

The successful candidate will have:

The ability to design / implement activities and solutions that support business requirements and drive performance
Broad HR generalist experience across leadership development, people capability and succession planning, performance improvement and management, organisational design, talent resourcing and workforce planning, employee relations, and culture and engagement
The ability to work effectively at all levels of an organisation
Excellent influencing, relationship building, coaching and communication skills
Organisational design and change management skills
The ability to effectively translate business objectives and strategies into plans of action
An understanding of employment law and the Australian industrial relations framework
A qualification in HR or related field

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria	Screen	Interview	Docs.	Profiling	Refs.
Education
HR / equivalent bachelor's degree	✓		✓
AHRI associate member	✓		✓
Experience
Broad HR general / operational	✓	✓			✓
Workforce planning	✓	✓			✓
Remuneration and payroll	✓	✓			✓
Stakeholder management	✓	✓			✓
Employee relations case management	✓	✓			✓
Staff on-boarding and recruitment	✓	✓			✓
Talent management and succession planning	✓	✓			✓
HR policy / framework implementation	✓	✓			✓
Performance management	✓	✓			✓
Other
Microsoft Office - advanced	✓				✓
HRIS - SAP, Oracle, Allesco or similar	✓				✓
Spelling and grammar - excellent	✓				✓
Team management - 50 staff	✓				✓
Accept expected salary ($120k)	✓	✓			✓
Previous warning of termination?	✓	✓			✓
Will you pass a drug test?	✓	✓			✓
Behaviour
Dominance - 60%		✓		✓
Influence - 28%		✓		✓
Steadiness - 39%		✓		✓
Compliance - 69%		✓		✓
Forms signed
Health / police check			✓
Signed document - tell the truth			✓
Docs verified
Driver’s licence	✓		✓
Citizen AU / NZ or PR	✓		✓

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

Dominance - accomplishing results, the bottom line, confidence
Influence - persuading others, openness, dependability
Steadiness - cooperation, sincerity, dependability
Compliance - quality, accuracy, expertise

DISC profile - Human Resource Manager

HRM

Shortlisted candidates

Candidate A

Human Resource Manager - 1 - Personal Style

Candidate B

Human Resource Manager - 2 - Personal Style

Candidate C

Human Resource Manager - 3 - Personal Style

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C

Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Applications received

192

Interviewed by 11 Recruitment

Shortlisted

Interviewed by client

Hired

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