Client showcase

How we recruited a Chief Financial Officer

About the client

Our client is an independently owned dealership of high-end leisure equipment. They offer an extensive range of parts and accessories, genuine apparel, giftware and collectibles.

Location - Welshpool, WA
Industry - automotive
Size - 8,000 employees

We applied our three-phase service delivery model for this recruitment drive.

How we recruit talent →

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time.

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
Social media - LinkedIn, Facebook and Twitter
11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Chief Financial Officer

International leading recreational and leisure equipment industry
Report to the Chief Executive Officer
Position based in Welshpool

ABOUT THE CLIENT

Our client is a high-end importer of leisure equipment which offer an extensive range of parts and accessories, genuine apparel, giftware and collectables. They are a leading independently owned dealership in Western Australia. You will be welcomed by a dedicated sales team and a modern office environment located in Welshpool. 

ABOUT THE ROLE

As the Chief Financial Officer, you will have oversight of all finance related activity, this role offers exceptional operational and strategic breadth. It is vital that you are accomplished in overseeing business performance, reporting, operational efficiencies and providing sound strategic and financial advice to the Managing Director.

The duties for this role will include:

Monthly and annual financial management and reporting
Monthly and annual budgeting and forecasting
Daily cash flow management and reporting
Complete annual tax returns
Maintain the fixed assets register and calculate depreciation
Prepare and lodge payroll tax, IAS/BAS and SGC 
Prepare figures for annual insurance renewals
Support the CEO with a variety of HR-related matters and documentation
Reduce company costs and improve processes
Strong technical accounting expertise combined with commercial judgement and insight
A willingness to immerse yourself within a business and take a hands-on approach

ABOUT YOU

This is a standalone role with broad responsibilities and would suit an experienced Financial Controller who has a sound understanding of financial management, budgeting, forecasting, cash flow, reporting, and HR.

The successful candidate will have:

CA / CPA qualification
Excellent analytical mind and skills
Strong Excel skills to produce complex spreadsheets for report
The ability to multi-task and meet tight deadlines
General HR management experience
Be capable of advising the CEO in relation to HR matters
The ability to work independently and as within a diverse team
The ability to interpret the Fair Work Award
Excellent verbal and written communication skills

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria	Screen	Interview	Docs.	Profiling	Refs.
Education
CPA / CA qualified	✓		✓
Experience
Corporate finance and budgeting	✓	✓			✓
Leadership / management support	✓	✓			✓
Finance admin and planning	✓	✓			✓
Finance budget	✓	✓			✓
Performance management	✓	✓			✓
Risk management and governance	✓	✓			✓
Obtaining and maintaining investor relations and partnership compliance	✓	✓			✓
Financial management and control, payroll / tax accounting	✓	✓			✓
Annual tax return and audits reporting	✓	✓			✓
Other
Microsoft Word - intermediate	✓
Microsoft Excel - intermediate	✓
Microsoft PowerPoint - intermediate	✓
Accounting rating practices	✓
Accounting system knowledge
Verify LinkedIn vs CV	✓	✓			✓
Accept expected salary range ($160k)	✓	✓			✓
Previous warning of termination?	✓	✓			✓
Will you pass a drug test?	✓	✓
Behaviour
Dominance - 50%		✓		✓
Influence - 32%		✓		✓
Steadiness - 55%		✓		✓
Compliance - 57%		✓		✓
Forms signed
Health/police check			✓
Signed document - tell the truth			✓
Docs verified
Qualification	✓		✓
Citizen AU / NZ or PR	✓		✓

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

Dominance - accomplishing results, the bottom line, confidence
Influence - persuading others, openness, dependability
Steadiness - cooperation, sincerity, dependability
Compliance - quality, accuracy, expertise

DISC profile - Chief Financial Officer

CFO

Shortlisted candidates

Candidate A

Chief Financial Officer - 1 - Personal Style

Candidate B

Chief Financial Officer - 2 - Personal Style

Candidate C

Chief Financial Officer - 3 - Personal Style

Behavioural adaptation by candidates to match the job profile:

Candidate A

Chief Financial Officer - 1 - Adaptation

Candidate B

Chief Financial Officer - 2 - Adaptation

Candidate C

Chief Financial Officer - 3 - Adaptation

Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Applications received

129

Interviewed by 11 Recruitment

Shortlisted

Interviewed by client

Hired

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