Client showcase

How we recruited a Chief Financial Officer

About the client

Our client is an independently owned dealership of high-end leisure equipment. They offer an extensive range of parts and accessories, genuine apparel, giftware and collectibles.

  • Location - Welshpool, WA
  • Industry - automotive
  • Size - 8,000 employees

We applied our three-phase service delivery model for this recruitment drive.

About the client

Video job advertisement

Social media algorithms prioritise video content over still images, so we produce video advertisements for all vacancies to enhance our candidate sourcing efforts.

By leveraging this unique and highly effective approach, we aim to connect with the right candidates at the right time.

We share our videos on LinkedIn, and Facebook, posting them 10-20 times based on relevance. Typically, our videos receive over 1,000 views within the first 24 hours.

Job advertisement

We continually refresh, rewrite, and reformat our job advertisements to ensure we receive high-quality applications. Our strategy is proactive, with approximately 20 advertisements posted for each permanent job. These advertisements are shared across:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and significantly outperform the market benchmark for Seek, shown in this graph.

Chief Financial Officer

  • International leading recreational and leisure equipment industry
  • Report to the Chief Executive Officer
  • Position based in Welshpool


Our client is a high-end importer of leisure equipment which offer an extensive range of parts and accessories, genuine apparel, giftware and collectables. They are a leading independently owned dealership in Western Australia. You will be welcomed by a dedicated sales team and a modern office environment located in Welshpool. 


As the Chief Financial Officer, you will have oversight of all finance related activity, this role offers exceptional operational and strategic breadth. It is vital that you are accomplished in overseeing business performance, reporting, operational efficiencies and providing sound strategic and financial advice to the Managing Director.

The duties for this role will include:

  • Monthly and annual financial management and reporting 
  • Monthly and annual budgeting and forecasting 
  • Daily cash flow management and reporting
  • Complete annual tax returns 
  • Maintain the fixed assets register and calculate depreciation 
  • Prepare and lodge payroll tax, IAS/BAS and SGC  
  • Prepare figures for annual insurance renewals
  • Support the CEO with a variety of HR-related matters and documentation 
  • Reduce company costs and improve processes 
  • Strong technical accounting expertise combined with commercial judgement and insight 
  • A willingness to immerse yourself within a business and take a hands-on approach


This is a standalone role with broad responsibilities and would suit an experienced Financial Controller who has a sound understanding of financial management, budgeting, forecasting, cash flow, reporting, and HR.

The successful candidate will have:

  • CA / CPA qualification
  • Excellent analytical mind and skills
  • Strong Excel skills to produce complex spreadsheets for report
  • The ability to multi-task and meet tight deadlines
  • General HR management experience
  • Be capable of advising the CEO in relation to HR matters
  • The ability to work independently and as within a diverse team
  • The ability to interpret the Fair Work Award
  • Excellent verbal and written communication skills

Assessment Matrix design

Our custom-designed, in-house software generates an Assessment Matrix, serving as the blueprint for our recruitment process. This process includes screening, interviews, document verification, skills testing, personality profiling, and reference checks.

The Assessment Matrix marks the stage at which each criterion is addressed, with the most critical criteria being checked multiple times throughout the recruitment process.

Selection criteria







CPA / CA qualified


Corporate finance and budgeting

Leadership / management support

Finance admin and planning

Finance budget

Performance management

Risk management and governance

Obtaining and maintaining investor relations and partnership compliance

Financial management and control, payroll / tax accounting

Annual tax return and audits reporting


Microsoft Word - intermediate

Microsoft Excel - intermediate

Microsoft PowerPoint - intermediate

Accounting rating practices

Accounting system knowledge

Verify LinkedIn vs CV

Accept expected salary range ($160k)

Previous warning of termination?

Will you pass a drug test?


Dominance - 50%

Influence - 32%

Steadiness - 55%

Compliance - 57%

Forms signed

Health/police check

Signed document - tell the truth

Docs verified


Citizen AU / NZ or PR

DISC profiling

Just like people, jobs have their own behavioral profiles based on duties, environment, and communication. For every job vacancy, we create a profile that allows us to match an applicant's behavior to the specific role.

We utilise the DISC assessment, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Chief Financial Officer


Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Applications received


Interviewed by 11 Recruitment




Interviewed by client




Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.