A game-changing approach to recruitment
At 11 Recruitment, we understand the challenge of securing top talent lies not only in attracting qualified individuals but in recognising the untapped potential of the wider talent market. Advertising on SEEK reaches about 10% of the total talent pool - those who are actively seeking new opportunities. While this approach may yield results, it often leads to intense competition for the same candidates, leaving many employers vying for a limited supply.
We are a search company and our focus is on the remaining 90% - the passive candidates who are not actively job hunting but represent a vast and underutilised talent pool. By tailoring recruitment strategies to access this larger market, we can help you connect with high-calibre individuals who would not be reached via SEEK and be right for your opportunity.


Active vs passive candidates
Active candidates are those actively seeking new job opportunities. But, they only constitute about 10% of the total talent market. These individuals are the ones who respond to job postings on platforms like SEEK. However, SEEK is a highly competitive space, with numerous organisations vying for the attention of the same candidates. Companies with substantial budgets and attractive remuneration packages often dominate these arenas, leaving smaller organisations at a disadvantage.
Top talent that emerges as active candidates typically receives multiple job offers quickly, opting for the most lucrative and appealing opportunity. This fierce competition makes it challenging for organisations with limited resources to secure these top-tier candidates through traditional job postings alone.
Passive candidates - the hidden gem
On the other hand, passive candidates represent about 90% of the talent market. These individuals are not actively seeking new opportunities and are not regularly browsing job boards or listed on agency databases. For every active candidate, excluding those below the natural rate of unemployment, there are likely 15 passive candidates of equal or greater potential. This underutilised talent pool presents a significant opportunity to source top talent with less competition.
However, reaching out to passive candidates requires a distinct approach compared to active recruitment. The passive candidate market is less competitive, offering a broader range of highly skilled individuals who are not inundated with job offers. Successfully engaging these candidates necessitates a strategic, personalised approach that differs from traditional recruitment methods.
The two-step approach to sourcing passive candidates
At 11 Recruitment, we specialise in identifying and attracting top talent through a two-step approach: Bulk and High Touch.
Bulk
The bulk approach involves leveraging digital online marketing strategies to reach a wide audience. This step focuses on creating compelling content and utilising various online platforms to capture the attention of potential candidates who are not actively seeking new roles.
High touch
The high touch approach is an outbound strategy that involves direct communication with prospective candidates. Utilising executive search techniques, we engage with passive candidates on a personal level, building relationships and discussing potential opportunities. This tailored approach ensures that we connect with high-calibre individuals who may not be actively looking but are open to the right opportunity.
Why choose 11 Recruitment?
Our innovative approach to recruitment can be a game-changer for your talent acquisition strategy. Our methods are designed to identify and attract top talent that might otherwise go unnoticed.
By partnering with 11 Recruitment, you can benefit from:
Call us on (08) 9225 6211 and let's have a chat about how we might be able to help you identify and attract top talent. Our expertise in sourcing passive candidates can potentially transform your recruitment efforts, providing you with access to top talent that can take your organisation to the next level.
I cannot recommend 11 Recruitment highly enough, and I must give a special shoutout to the amazing Debbie. From start to finish, my experience with 11 Recruitment has been nothing short of exceptional.
First and foremost, Debbie's leadership sets the tone for the entire organisation. Her dedication to excellence, professionalism, and genuine care for both clients and me as her candidate is truly commendable. She goes above and beyond to ensure that everyone involved in the recruitment process is treated with respect and integrity.
Throughout the recruitment process, Debbie provided invaluable support and guidance, making the entire experience seamless and stress-free.
What sets 11 Recruitment apart is their commitment to finding the perfect match for both employers and candidates. They take the time to understand the unique requirements of each party and work tirelessly to ensure a mutually beneficial outcome.
In conclusion, if you're looking for a recruitment agency that delivers results and truly cares about your success, look no further than 11 Recruitment. With Debbie at the helm and a team of dedicated professionals by her side, you can trust that you're in good hands. Thank you 11 Recruitment for your exceptional service and unwavering commitment to excellence.
Kiri Carew
Recruit top talent