A game-changing approach to recruitment
In today's competitive job market, companies strive to attract top talent to drive their success. However, many organisations focus their hiring efforts on a mere fraction of the total talent pool. In fact, companies often target only 10% of the available talent, overlooking a vast majority of potential candidates.
The supply of top talent is inherently limited, leading to intense competition among employers. This imbalance between demand and supply necessitates a strategic approach to recruitment, distinguishing between active and passive candidates. Understanding these two categories and tailoring sourcing strategies accordingly can significantly enhance your talent acquisition efforts.
Active vs passive candidates - understanding the difference
Active candidates are those actively seeking new job opportunities. But, they only constitute about 10% of the total talent market. These individuals are the ones who respond to job postings on platforms like SEEK and LinkedIn. However, these job boards are highly competitive spaces, with numerous organisations vying for the attention of the same candidates. Companies with substantial budgets and attractive remuneration packages often dominate these arenas, leaving smaller organisations at a disadvantage.
Top talent that emerges as active candidates typically receives multiple job offers quickly, opting for the most lucrative and appealing opportunity. This fierce competition makes it challenging for organisations with limited resources to secure these top-tier candidates through traditional job postings alone.
Passive candidates - the hidden gem
On the other hand, passive candidates represent about 90% of the talent market. These individuals are not actively seeking new opportunities and are not regularly browsing job boards or listed on agency databases. For every active candidate of high calibre, there are likely ten passive candidates of equal or greater potential. This underutilised talent pool presents a significant opportunity to source top talent with less competition.
However, reaching out to passive candidates requires a distinct approach compared to active recruitment. The passive candidate market is less competitive, offering a broader range of highly skilled individuals who are not inundated with job offers. Successfully engaging these candidates necessitates a strategic, personalised approach that differs from traditional recruitment methods.
The two-step approach to sourcing passive candidates
At 11 Recruitment, we specialise in identifying and attracting top talent through a two-step approach: Bulk and High Touch. This method combines digital marketing techniques with direct, personalised communication to effectively engage passive candidates.
Bulk
The bulk approach involves leveraging digital online marketing strategies to reach a wide audience. This step focuses on creating compelling content and utilising various online platforms to capture the attention of potential candidates who are not actively seeking new roles.
High touch
The high touch approach is an outbound strategy that involves direct communication with prospective candidates. Utilising executive search techniques, we engage with passive candidates on a personal level, building relationships and discussing potential opportunities. This tailored approach ensures that we connect with high-calibre individuals who may not be actively looking but are open to the right opportunity.
Why choose 11 Recruitment?
Our innovative approach to recruitment can be a game-changer for your talent acquisition strategy. By tapping into the passive candidate market, we provide access to a talent pool that is approximately ten times larger than what is typically available through job boards and agency databases. Our methods are designed to identify and attract top talent that might otherwise go unnoticed.
By partnering with 11 Recruitment, you can benefit from:
Call us on (08) 9225 6211 and let's have a chat about how 11 Recruitment might be able to help you identify and attract top talent. Our expertise in sourcing passive candidates can potentially transform your recruitment efforts, providing you with access to a broader and less competitive talent market.
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