Creating Magic

60-second blog – How to create magic and get a job

“It’s over”

These words could come from a supervisor, a client, a supplier or even your partner.  The message is clear, you have failed to create magic. 

Keep your promises

Imagine you say to a client: “I will have this sorted in five days”.  It is sorted five days later.  Job done.  Hurrah!

Not really.  Yes, the job was done on time – you would not get fired for this, but this is not magical.  You have just delivered as promised.


If you sort it out in seven days, you are two days late.  Not magical, just disappointing.

Above expectations

If you come back in four days and not the promised five, that is magic.  Coming back in three days with a better solution / cheaper price / quicker fix is even more magical.

Magic creates repeat business and keeps relationships going.

A story of magic

We had a 57-year-old candidate that I will call Kate, who had recently lost her job.  Difficult circumstances with few opportunities.  A strategy was developed to get Kate back into employment and it worked!  A client offered her a temporary role as a Customer Service Representative.

During her first week, a customer rang, unhappy about something.  Kate knew she was in the business of creating magic where every interaction is a “moment of truth”.

Kate offered to help, but the customer worked full time and could not talk while she was at work.  The Customer Service Centre was only open during these same business hours, however, Kate offered to come in 30 minutes earlier the next day (for no pay) to help the customer.  Kate ultimately solved the problem; the customer was happy, and the company was very pleased.

After just three weeks, the company offered Kate a permanent job and within one year she was promoted.

This is the power of magic!

See also
11 Recruitment - Christian Madsen
Christian Madsen
Managing Director
11 Recruitment

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