Sales & Marketing Tests

We conduct comprehensive testing to determine a candidate's abilities in sales and marketing. This covers a broad range of activities that highlight any strengths or weaknesses that may exist. These will include the following: 

Writing Samples - Because gauging writing skills is a highly subjective endeavor, we leave it to you to determine the level of writing effectiveness represented by the candidate's sample. We do believe though, that providing a controlled, immediate writing environment helps to assess the skills of the writer, in context. It is for this reason that we provide this environment and encourage you to use it, free of charge. A scored, multiple choice, Business Writing test that focuses on such skills as brainstorming, grammar, organization, approaches to writing is also available.  

Writing Sample - Advertising/Marketing aims to display the writer's ability to craft a short, descriptive, promotional piece. The final sample will provide an idea of the writer's skill level in communicating the specifics of a product, promoting a product, and appealing to the public.  

Writing Sample - Email aims to display the writer's ability to respond to any informal email request, set in a professional environment. The final sample, in email form, will provide an idea of the writer's skill level in communicating information while maintaining an appropriate level of professionalism.  

Writing Sample - Market Research is designed to model how a market research professional can present data to an audience in an approachable and descriptive manner.  

Writing Sample - Sales Correspondence aims to display the writer's ability to compose a short, persuasive letter. The final sample will provide an idea of the writer's skill level in crafting a short sales oriented letter.  

Writing Sample - Social Media (Blog) aims to draw out the writer's ability to use social media as a marketing tool and to communicate important information about a company's product. The resulting posts will give an idea of the writer's skill level in developing professional, yet enjoyable, correspondence with customers who follow the company's social media.  

Business Etiquette addresses questions with regards to appropriate manners and behaviors in the workplace as well as professional environments. It is appropriate to administer the test to any applicant, from entry level to executive level, that is required to know appropriate business behaviors. Because business etiquette greatly affects an individual's career prospects as well as a company's reputation, this test is useful for both the test taker and the administrator. Topics covered in the test include Client Etiquette, Effective Communication, Professional Appearance, Social Communication, Telephone Etiquette, Office Ethics, and Professional Correspondence.  

Office Telephone Etiquette measures general use of the telephone for most organizations. The focus of this assessment is on evaluating a test taker's communication skills along with their ability to recognize proper telephone etiquette and the best way to handle calls.  

Sales Concepts was created to assess the skill level of a sales representative. It can be used in any sales industry as it covers the basic skills needed to be successful in sales. This test includes such topical areas as; Rapport Building, Opening, Probing, Supporting, Objections, and Closing.  

Marketing Fundamentals is aimed at assessing the skill level of the test taker in identifying marketing strategies, applying pricing, setting plans, conducting research as well as creating promotions. This test is appropriate to administer to entry level marketing personnel.  

Microsoft Outlook 2016 is a comprehensive personal information application, which combines Internet/Interoffice e-mail, a calendar and task list, address book and contact information, and notes and journals. Outlook is used to handle communication as well as organize information for individuals. It is part of Microsoft Office 2016. This test is designed for anyone who uses Outlook for their e-mail communication. This test assesses the user's ability to use common functions such as sending email and adding contacts as well as more advanced functions including arranging meetings and creating tasks. Topics include Application Features, Calendar, Contacts, E-mail, Notes and Tasks.

Inbound Sales Skills - A candidate who successfully completes this test will have demonstrated a well-versed knowledge of call center sales, service, operations, and procedures. Questions are based on situations and issues often encountered in call center environments. The test contains questions that range from basic to advanced. Hence, it is not advisable to gauge a candidate's skill as "lacking" if they have merely one year of experience in the field and fail to answer the advanced questions correctly. While this test is appropriate for a candidate that has a minimum of one year experience in the field, it is intended to present questions that are challenging to the seasoned call center employee as well.  

Outbound Sales Skills was created to aid in identifying potentially successful outbound sales call center employees and applicants. The following categories are examples of those types of topical areas addressed within the test; Acceptance of Criticism - ability to use critical feedback to enhance performance, Assertiveness - ability to portray confidence interpersonally, Drive/Motivation - willingness to be productive and to succeed and Versatility - Ability to work on several different tasks at once.  

Customer Service Skills Survey measures the test taker's understanding of and attitude about customer service practices. This survey is designed to measure the customer service aptitude of any customer service representative and may be administered to those who deal with internal or external customers such as customer service, technical support or retail sales workers. Most questions have a best and second best answer, scoring 2 and 1 points respectively. The best possible points for this survey is 144, however also provided is a percentage score that is based on points scored. Also available are Call Center Listening Skills, Telephone Etiquette and Call Center Environment tests.  

Technical Terminology addresses key terms, concepts, and acronyms used in technical professions and positions where interface with technical people is required. Topics on this test include Software, Database Terminology & Concepts, Hardware, Internet Terminology & Concepts, Programming Concepts, and Networking. This test is intended for non-IT/IS people who must work with IT/IS staff and/or communicate about technology as part of their position, such as Software Project Managers or Technical Sales Representatives.

Long-answer Question Samples:

Scenario

Write a brief blog post letting the followers of XYZ Corporation know that the new model of the digital music player, the "XYZ 10", will be released on August 10th. It will have twice the storage capacity of the previous model and come in three different colors: red, green, and blue. The XYZ 10 will retail for $199 and the previous model, the XYZ 9, will have a price cut of $50. There will be events at all XYZ stores with free giveaways and a 10% discount for the first 10 people at each location. For the blog post:

  • Consider including tags that seem appropriate and any other relevant SEO elements. 
  • Present your ideas clearly and logically.
  • Review your posts for any errors in spelling, punctuation, and capitalization.
  • Feel free to create any details (company information, contact information, product details) mentioned as if this were a real case scenario. 


Directions Summary

Click your mouse inside the writing tablet (white box) that is surrounded by the blue border to begin typing.
Once you begin typing, a timer will appear to show you how much time you have remaining in which to complete your sample.
Once you begin typing, a "Submit" button will appear so that you may submit your writing sample.
If you use the entirety of the time limit provided, your work will automatically be submitted for you.Sales Testing

Multiple-choice Question Samples:

While spending time building rapport with your customer, you should keep in mind...

A) ...how you've built rapport with your previous customers.
B) ...the time set aside for your appointment.
C) ...if your appointment is during your customer's lunch hour.
D) ...an interruption of conversation, such as a phone call, could cause you to start over.

When meeting a new customer for the first time, what can you do to help prepare for the meeting?

A) have a proposal pre-typed and ready for signature
B) research the company
C) make sure you have a new briefcase
D) ask your client's receptionist for help with your meeting

An objection is your customer's way of saying...

A) ...that your product costs too much.
B) ...that they need to check with their boss before making a decision.
C) ...that they are not going to buy from you.
D) ...that they need more information.

What is the goal of asking your customer questions?

A) to allow your customer to share their purchasing process with you
B) to let them know you're in control of the meeting
C) to uncover any dissatisfactions they may have and challenges they may be experiencing
D) to make sure they understand the benefits of your questions

A good opening should always...

A) ...concentrate on the customer's needs.
B) ...be at least 15 minutes long.
C) ...involve your customer's Administrative Assistant.
D) ...include a personal story about yourself.

Taking the time to open your sales call properly will...

A) ...guarantee you a sale.
B) ...help you establish credibility and professionalism in the eyes of your customer.
c) ...allow time for you and your customer to go out to lunch.
D) ...guarantee you that the customer will disclose all important information regarding their needs.

When making product recommendations to your customer, it's crucial that you...

A) ...point out the features and benefits of your products for the company.
B) ...let them know you can't guarantee the product price will be the same tomorrow.
C) ...show them that you're using the product.
D) ...let them know they can return it if necessary.

During your sales presentation, your customer states that they like some of your competitor's products. You should...

A) ...tell them how much better your products are.
B) ...respect their opinion and remind them of your products' strengths and fit for their company.
C) ...ask them if they've read the fine print on the competitor's brochure.
D) ...ignore the comment and ask them to sign your contract.

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