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Recruitment of a Funeral Consultant

How we recruited a Funeral Consultant for a family-owned funeral director

Our client

Our client is one of WA's most respected and professional family funeral directors. They believe in providing a personalised and caring service to support families across all faiths and cultures.

Location - Perth, WA
Industry - funeral director
Size - 30 employees

We applied our three-phase service delivery model for this recruitment drive.

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time.

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
Social media - LinkedIn, Facebook and Twitter
11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Funeral Consultant

Two vacancies within an industry-leading organisation
Must have strong problem solving skills / able to think on your feet
Personalised and caring service focus

The role

The duties for this role will include:

Exceeding customer and colleague expectations
Liaising with families and individuals to arrange / pre-arrange funerals
Promoting products while maintaining a commercial awareness of individual circumstances
Ensuring that family / individual needs are identified and met
Overlooking the smooth running of funerals
Conducting and managing funerals while attending to the needs of family members
Leading funeral staff and supporting family members and mourners
Ensuring documents / funeral details are accurate and compliant with legislation
Participating in after-hours standby roster
Offering assistance at after-hours viewings and rosaries

About you

The successful candidate will have:

Experience working with people of all ages
Experience managing a team and / or resources
Professional presentation and the ability to remain professional
Respect for cultural diversity and religious traditions and rituals
Good problem solving skills - able to think on your feet
High attention to detail
Working hour flexibility - open to overtime work
A valid and clean WA driver's licence
A current National Police Clearance

About our client

Our client is one of WA’s most respected and professional family funeral directors. They truly believe in providing a personalised and caring service to support families in creating loving and final tributes for their loved ones across all faiths and cultures. This commitment has resulted in their highly reputable presence within WA’s local community.

The organisation is currently looking for the right person to join this family company as a Funeral Consultant.

“I like working in a caring and supportive workplace which prides itself on service, whilst also doing the job I love it’s so nice to be able to make a difference to those I serve.” - Samya

“My profession is so rewarding making a difficult day for families a little easier for them to manage.” - Paula

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria	Screen	Interview	Docs.	Skill test	Profiling	Refs.
Education
Bachelor's degree - advantage	✓		✓
Experience
High-volume administration	✓	✓				✓
Events coordination	✓	✓				✓
High-pressure situations	✓	✓				✓
People / resource management	✓	✓				✓
Financial / budget reporting	✓	✓				✓
CRM use / maintenance	✓	✓				✓
Training strategy creation and implementation	✓	✓				✓
Other
Microsoft Office - advanced	✓			✓
Basic arithmetic - intermediate	✓			✓
Spelling and grammar - excellent	✓			✓
Data entry - 95%				✓
Typing speed - 60WPM				✓
Physically fit	✓					✓
Police clearance within past 3 months	✓	✓	✓
Sound computer skills	✓			✓		✓
Can stand for long periods	✓	✓				✓
Respect for different cultures / beliefs	✓	✓				✓
Experience with situations of grief	✓	✓				✓
Flexible working hours	✓	✓				✓
Presentable		✓				✓
Discrete, tactful and diplomatic	✓	✓				✓
Immaculate personal vehicle	✓	✓	✓
Accept expected salary ($60k)	✓	✓				✓
Previous warning of termination?	✓	✓				✓
Will you pass a drug test?	✓	✓				✓
Behaviour
Dominance - 60%		✓			✓
Influence - 28%		✓			✓
Steadiness - 39%		✓			✓
Compliance - 69%		✓			✓
Forms signed
Health / police check			✓
Signed document - tell the truth			✓
Docs verified
Driver’s licence	✓		✓
Citizen AU / NZ or PR	✓		✓

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

Dominance - accomplishing results, the bottom line, confidence
Influence - persuading others, openness, dependability
Steadiness - cooperation, sincerity, dependability
Compliance - quality, accuracy, expertise

DISC profile - Funeral Consultant

This role will require a person who is able to accept personal responsibility for achieving the desired outcomes required by the job. The ability to manage and direct others will also form an important aspect of the role. The individual will need to be able to concentrate on the practical aspects of the role and assess the facts rationally, without allowing personal views to impede progress.

Furthermore, this role requires an efficient approach and the ability to be impartial and prepared to make decisions regardless of their popularity. It will require an individual who has the conviction to stand by their decisions and the strength of character to withstand criticism and take a stand when persuasive tactics fail.

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C

Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views

1,924

Applications received

712

Interviewed by 11 Recruitment

Shortlisted

Interviewed by client

Hired

Feedback

"Christian is an extremely professional, supportive and driven leader with a keen understanding for recruiting and client relations.

His work ethic, communication, and consistency are key facets in the excellent results found at 11 Recruitment.

His guidance and supervision are apparent when seeing the desire to constantly improve and provide positive experiences across the entirety of the team."

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