Showcase

Recruitment of a Marketing Manager

How we recruited a Marketing Manager for a winery

Our client

Our client is a recently established company, which is developing an existing property into a unique, sustainable vineyard. They are creating an eco-friendly farm environment and constructing a new energy efficient, low impact winery.

  • Location - Margaret River, WA
  • Industry - hospitality
  • Size - 10 employees

We applied our three-phase service delivery model for this recruitment drive.

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time. 

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.


Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Marketing Manager

  • New vineyards - Create and execute product launches
  • Take control of digital marketing strategies
  • Work from home, or on-site in Margaret River

The role

Reporting to the Chief Executive Officer, your job duties will include:

  • Overall brand management and corporate identity for each business in Western Australia and Tasmania
  • Create and maintain a company website 
  • Creating, establishing, and managing two independent wine brands 
  • Be responsible for translating digital marketing strategies into effective online campaigns 
  • Defining and monitoring KPIs to evaluate and improve ROI of campaigns through ongoing reporting and analysis 
  • Increase traffic and sales through digital marketing activities such as SEO / CRM 
  • Overseeing the marketing budget 
  • Work in collaboration with design agencies 

About you

The successful candidate will have:

  • Experience in digital marketing for both B2B and B2C 
  • Created and executed product launch strategies 
  • Developed marketing campaigns to leverage the organisation inclusive of paid advertising, affiliates, display, social and online videos, and SEO 
  • Experience in staff and stakeholder management 
  • Able to utilise video editing and image manipulation tools (i.e. Photoshop)
  • Developed CRM campaigns and building new opportunities to optimise eCommerce solutions
  • In-depth understanding of marketing funnels and generating ROI 
  • A Bachelor’s degree in Marketing (or equivalent) 

About our client

Our client is a recently established company, which is developing an existing property into a unique, sustainable vineyard. They are creating an eco-friendly farm environment and constructing a new energy efficient, low impact winery.

They have also recently purchased a property and business in the Tamar Valley, Tasmania, which has an established vineyard and is actively selling wine to their Wine Club and database.

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria

Screen

Interview

Docs.

Profiling

Refs.

Education






Bachelor's degree




Experience






Creation of product launch strategies



Lifecycle marketing strategies



Brand creation



Project launch – multiple channels



Budget size



Staff / Stakeholder management



B2B experience



B2C experience



Food / Wine



Researching and building customer and market profiles


Marketing automation software


CRM management



Lead generation - lead magnets



Management of multiple brands



Content creation – written



Content creation – video



Photoshop (or like)



Video editing



Social Media postings via multiposter


Social Media response management



Website management (platform)

Ecommerce (platform)



Membership website management



SEO optimisation



ROI tracking



Google ads


Facebook ads



Other






English as first language




Willing to work from home




Potentially moving to Margaret River




Example of content writing





Grammar & spelling - accurate



Verify LinkedIn vs CV




Accept expected salary ($120k-$150k)



Previous warning of termination?



Will you pass a drug test?



Behaviour






Dominance - 53%




Influence - 45%




Steadiness - 27%




Compliance - 69%




Forms signed






Health / police check





Signed document - tell the truth





Docs verified






Driver’s licence




Degree




Citizen AU / NZ or PR




DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Marketing Manager

Mktg Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C

Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views

1,101


Applications received

141


Interviewed by 11 Recruitment

10


Shortlisted

6


Interviewed by client

4


Hired

1

Feedback

"The service that I have been receiving from Christian is professional, friendly and most importantly person.

You don't find it everyday that a Managing Director takes time out of their busy day to interact with clients on that level - a true sign that the customer does come first.

Keep up the good work Christian and team."

Looking to recruit?


Christian Madsen | Managing Director

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.

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