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Recruitment of a Marketing Coordinator

How we recruited a Marketing Coordinator for a mining company

Our client

Our client is a global services company specialising in the hyperspectral scanning, processing and analysis of drill core, rock chips and other geological samples for the mining, oil and gas, and geotechnical industries. 

  • Location - Perth, WA
  • Industry - mining and metals
  • Size - 50 employees

We applied our three-phase service delivery model for this recruitment drive.

 How we recruit superstars

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time. 

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Marketing Coordinator

  • Incredible opportunity to work with a global mining company
  • Coordinate communications, events, and campaigns
  • Design and organise fortnightly trade shows

The role

The duties for this role will include:

  • Re-designing, managing and regularly updating the company website
  • Sourcing content and images, developing marketing collateral for clients
  • Working in collaboration with the graphic designer to develop and design brochures
  • Managing social media accounts and online brand reputation
  • Coordinating trade show artwork deadlines
  • Booking venues and liaising with the graphic designer for booth graphics
  • Directing telephone enquiries and offering information packs to clients
  • Some diary management, coordination, and scheduling
  • Organising functions, including venues and catering

About you

The successful candidate will have:

  • Experience creating brochures - ideally in the mining sector
  • The ability to produce content for monthly social media posts
  • Experience creating and maintaining website content
  • Experience with image manipulation software (i.e. Photoshop)
  • Knowledge of marketing automation software tools (I.e. HubSpot, Infusionsoft, Ontraport)
  • Some EA / PA experience

About our client

Our client is a global services company, specialising in automated mineralogical and textural analysis of geological samples. They offer onsite, bureau, and turnkey scanning services for both small- and large- scale drilling programmes, including mobile laboratory facilities.

They are seeking a Marketing Coordinator to assist them in the delivery of innovative and effective marketing communications, events, and campaigns.

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria

Screen

Interview

Docs.

Skill test

Profiling

Refs.

Education







Bachelor's degree

✓


✓




Experience







Brochure creation

✓

✓




✓

Website maintenance

✓

✓




✓

Multi loader social media posting

✓

✓




✓

Marketing automation software

✓

✓




✓

Image manipulation software

✓

✓




✓

EA / PA - venues, brunches, catering

✓

✓




✓

Confident on the phone

✓

✓




✓

Other







Microsoft Office - advanced

✓



✓



Data entry accuracy - 98%

✓



✓



Grammar & spelling - accurate

✓



✓



Verify LinkedIn vs CV

✓

✓




✓

Accept expected salary ($85k)

✓

✓




✓

Previous warning of termination?

✓

✓




✓

Will you pass a drug test?

✓

✓




✓

Behaviour







Dominance - 35%


✓



✓


Influence - 32%


✓



✓


Steadiness - 59%


✓



✓


Compliance - 69%


✓



✓


Forms signed







Health / police check



✓




Signed document - tell the truth



✓




Docs verified







Driver’s licence

✓


✓




Citizen AU / NZ or PR

✓


✓




DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Marketing Coordinator

This is a role that requires a thoughtful and steady type of individual who thinks before acting by weighing up the pros and cons of a decision. The role should not expect the person to act impulsively as they will need the time to prepare, and the subsequent result is likely to be improved efficiency.

The role requires someone who is a team player and is able to work well in a group-oriented situation, with the interest of the team at heart rather than their own personal gratification. The person should be happy to be a member of the team rather than leading it. In some circumstances, these individuals are likely to specialise in the particular discipline and if they lead the team it would be because of their specialist skills.

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Together with the other behavioural requirements for this job, the person would need to have determination and persistence to focus on getting the job done. The person is likely to be the sort who does not like dynamic change and could be seen to be stubborn with their intent to stick with the job and get on with it without interruption.

The role requires someone who will be comfortable with doing what some people might consider to be repetitive routine work over extended periods and must remain focused on the job at hand and be oblivious to any distractions around them.

Additionally, this role requires a person with an eye for detail and analytical approach to problem solving and the ability to concentrate on details paying attention the need for precision and accuracy. The individual will be inclined to give due consideration to problems and may take time reaching a decision, due to the need to check their findings to ensure the job is done thoroughly.

There may be occasions when the person may be called upon to explain and present their ideas and viewpoints and this will require the ability to communicate effectively and succinctly.

Mktg Coordinator

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C

Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views

2,732

Applications received

90

Interviewed by 11 Recruitment

6

Shortlisted

3

Interviewed by client

3

Hired

1

Feedback

"The service that I have been receiving from Christian is professional, friendly and most importantly person.

You don't find it everyday that a Managing Director takes time out of their busy day to interact with clients on that level - a true sign that the customer does come first.

Keep up the good work Christian and team."

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