Recruitment of a Business Manager

How we recruited a Business Manager for a storage company

Our client

Our client provides storage solutions for cars, caravans, boats, RVs, equipment and goods. Their fully enclosed warehouse offers safe storage out of the weather and elements. 

  • Location - South Fremantle, WA
  • Industry - boat and caravan storage
  • Size - 10 employees

We applied our three-phase service delivery model for this recruitment drive.

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time. 

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Business Manager - Storage

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Business Manager

  • Do you have a "can do" attitude and a passion for marketing?
  • Manage the business as if it were your own!
  • Develop and maintain customer and client relationships
  • South of Fremantle location

The role

The duties for this role will include:

  • Developing strong relationships with existing and potential clients
  • Overseeing the business while providing affordable storage solutions
  • Conducting prospect visits with potential referral networks 
  • Face-to-face sales with walk-ins, and over the phone appointment setups and follow-ups
  • Actively assist with business growth through current and potential client liaison, including identifying new opportunities
  • Assisting customers / clients with storage solutions
  • Providing high levels of customer service 
  • Developing and executing digital marketing strategies
  • Growing / maintaining social media channels
  • Writing copy, producing videos and driving external awareness of events
  • Measuring, analysing and report on marketing program effectiveness
  • Periodically identifying opportunities to drive continuous improvements
  • Managing the smooth integration of new customers into systems / processes
  • Maintaining the facility to a high standard

About you

The successful candidate will have:

  • Experience in identifying new business development opportunities / strategies 
  • Site or store management experience 
  • The ability to work independently whilst achieving KPI targets
  • Administration experience and a high technical aptitude to learn industry-specific software
  • Experience creating / executing effective marketing and communication campaigns 
  • Experience in full range of digital marketing solutions
  • Experience working with marketing automation software
  • The ability to create lead magnets, conversion campaigns, sales pages etc.
  • Self-motivation and a strong work ethic
  • A current driver’s licence

Knowledge of a range of software packages, for creating / editing images and video, such as the Adobe Creative Suite would be an advantage. A current forklift ticket is also desirable.

About our client

Our client is a privately owned self-storage business located south of Fremantle. The owners are looking for a new manager that can manage the site and fulfil its 3-year aggressive growth plan. Are you up for the challenge?

This would be a great opportunity to join an independent storage company and build up a business as if it were your own. If this sounds like your next challenge, please submit your CV and cover letter addressing the selection criteria today!

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria




Skill test




Mktg / Mgmt / equivalent certification


Business development - B2B, F2F

Site management / equivalent

External referral network creation

Long-term account management

Standard business operations knowledge - stock control, ordering, data management

Facility maintenance

Staff training / development

Employee management - 10 staff

KPI development

Marketing - website development, lead magnets, key word searches

Marketing automation software

Video editing


Microsoft Word - advanced

Microsoft Excel - advanced

Microsoft PowerPoint - advanced

Spelling and grammar - excellent

Stable work history

Verify LinkedIn vs CV

Accept expected salary ($150k)

Previous warning of termination?

Will you pass a drug test?


Dominance - 69%

Influence - 45%

Steadiness - 27%

Compliance - 47%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Business Manager

This role requires the type of individual who is very much task focused and unconcerned with what people think of them, an individual who is likely to be a specialist in their field and able to operate independently of guidance from management and colleagues.

The person will be driven to achieve set outcomes efficiently and without attention, gaining satisfaction from the achievement of the goal or task at hand. It goes without saying that the person will need to have the skills for the role and the results will depend on their ability to get the job done effectively.

Furthermore, this role is well suited to the type of individual who is able to concentrate on detailed work. The need for precision and accuracy is primary in producing reliable results.


Together with the other required behaviours, this role requires a person who is happy to assume a supportive role and does not necessarily have an ambition to be the leader of the team but rather happy to be a proactive and supportive member of the team.

The role is likely to be fairly structured and the person needs to be comfortable following a procedure rigorously and to be fussy about detail and getting the job done completely. There is little change in the role and the person needs to be comfortable with a stable environment and doing the same job over a period of time. This role is unlikely to suit a person who is dynamic and looking for variety and change.

Additionally, this role requires a person with an eye for detail and analytical approach to problem solving and the ability to concentrate on details paying attention the need for precision and accuracy. The individual will be inclined to give due consideration to problems and may take time reaching a decision, due to the need to check their findings to ensure the job is done thoroughly.

This kind of role would normally, but not necessarily, take place in a relatively stable and structured environment, however there might well be occasions when the need for change and adaptability arises and this would require a more flexible approach on the part of the individual.

Business Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Applications received


Interviewed by 11 Recruitment




Interviewed by client





"Highly recommended the team at 11 Recruitment. Every part of my interactions with them has been first class.

Professional and committed, they offer a service unlike others.

Natasha Nel is an outstanding member of staff who offered great support and information when proceeding through the recruitment process. Thank you!"

Want to recruit?

Click the button to request your free quote or call me on (08) 9225 6211 if you have any questions.