Showcase

Recruitment of a Business Manager

How we recruited a Business Manager for a storage company

Our client

Our client provides storage solutions for cars, caravans, boats, RVs, equipment and goods. Their fully enclosed warehouse offers safe storage out of the weather and elements.

Location - South Fremantle, WA
Industry - boat and caravan storage
Size - 10 employees

We applied our three-phase service delivery model for this recruitment drive.

How we recruit superstars

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time.

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
Social media - LinkedIn, Facebook and Twitter
11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Business Manager

Do you have a "can do" attitude and a passion for marketing?
Manage the business as if it were your own!
Develop and maintain customer and client relationships
South of Fremantle location

The role

The duties for this role will include:

Developing strong relationships with existing and potential clients
Overseeing the business while providing affordable storage solutions
Conducting prospect visits with potential referral networks
Face-to-face sales with walk-ins, and over the phone appointment setups and follow-ups
Actively assist with business growth through current and potential client liaison, including identifying new opportunities
Assisting customers / clients with storage solutions
Providing high levels of customer service 
Developing and executing digital marketing strategies
Growing / maintaining social media channels
Writing copy, producing videos and driving external awareness of events
Measuring, analysing and report on marketing program effectiveness
Periodically identifying opportunities to drive continuous improvements
Managing the smooth integration of new customers into systems / processes
Maintaining the facility to a high standard

About you

The successful candidate will have:

Experience in identifying new business development opportunities / strategies
Site or store management experience
The ability to work independently whilst achieving KPI targets
Administration experience and a high technical aptitude to learn industry-specific software
Experience creating / executing effective marketing and communication campaigns
Experience in full range of digital marketing solutions
Experience working with marketing automation software
The ability to create lead magnets, conversion campaigns, sales pages etc.
Self-motivation and a strong work ethic
A current driver’s licence

Knowledge of a range of software packages, for creating / editing images and video, such as the Adobe Creative Suite would be an advantage. A current forklift ticket is also desirable.

About our client

Our client is a privately owned self-storage business located south of Fremantle. The owners are looking for a new manager that can manage the site and fulfil its 3-year aggressive growth plan. Are you up for the challenge?

This would be a great opportunity to join an independent storage company and build up a business as if it were your own. If this sounds like your next challenge, please submit your CV and cover letter addressing the selection criteria today!

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria	Screen	Interview	Docs.	Skill test	Profiling	Refs.
Education
Mktg / Mgmt / equivalent certification	✓		✓
Experience
Business development - B2B, F2F	✓	✓				✓
Site management / equivalent	✓	✓				✓
External referral network creation	✓	✓				✓
Long-term account management	✓	✓				✓
Standard business operations knowledge - stock control, ordering, data management	✓	✓				✓
Facility maintenance	✓	✓				✓
Staff training / development	✓	✓				✓
Employee management - 10 staff	✓	✓				✓
KPI development	✓	✓				✓
Marketing - website development, lead magnets, key word searches	✓	✓				✓
Marketing automation software	✓	✓				✓
Video editing	✓	✓				✓
Other
Microsoft Word - advanced	✓			✓
Microsoft Excel - advanced	✓			✓
Microsoft PowerPoint - advanced	✓			✓
Spelling and grammar - excellent	✓			✓
Stable work history	✓	✓				✓
Verify LinkedIn vs CV	✓	✓				✓
Accept expected salary ($150k)	✓	✓				✓
Previous warning of termination?	✓	✓				✓
Will you pass a drug test?	✓	✓				✓
Behaviour
Dominance - 69%		✓			✓
Influence - 45%		✓			✓
Steadiness - 27%		✓			✓
Compliance - 47%		✓			✓
Forms signed
Health / police check			✓
Signed document - tell the truth			✓
Docs verified
Driver’s licence	✓		✓
Citizen AU / NZ or PR	✓		✓

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

Dominance - accomplishing results, the bottom line, confidence
Influence - persuading others, openness, dependability
Steadiness - cooperation, sincerity, dependability
Compliance - quality, accuracy, expertise

DISC profile - Business Manager

This role requires the type of individual who is very much task focused and unconcerned with what people think of them, an individual who is likely to be a specialist in their field and able to operate independently of guidance from management and colleagues.

The person will be driven to achieve set outcomes efficiently and without attention, gaining satisfaction from the achievement of the goal or task at hand. It goes without saying that the person will need to have the skills for the role and the results will depend on their ability to get the job done effectively.

Furthermore, this role is well suited to the type of individual who is able to concentrate on detailed work. The need for precision and accuracy is primary in producing reliable results.

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C

Results

Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Applications received

112

Interviewed by 11 Recruitment

Shortlisted

Interviewed by client

Hired

Feedback

"Highly recommended the team at 11 Recruitment. Every part of my interactions with them has been first class.

Professional and committed, they offer a service unlike others.

Natasha Nel is an outstanding member of staff who offered great support and information when proceeding through the recruitment process. Thank you!"