Recruitment of a Chief Financial Officer

How we recruited a Chief Financial Officer for a high-end leisure equipment dealership

Our client

Our client is an independently owned dealership of high-end leisure equipment. They offer an extensive range of parts and accessories, genuine apparel, giftware and collectibles.

  • Location - Welshpool, WA
  • Industry - automotive
  • Size - 8,000 employees

We applied our three-phase service delivery model for this recruitment drive.

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time. 

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

CFO - Dealership

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Chief Financial Officer

  • International leading recreational and leisure equipment industry
  • Report to the Chief Executive Officer
  • Position based in Welshpool

The role

As the Chief Financial Officer, you will have oversight of all finance related activity, this role offers exceptional operational and strategic breadth. It is vital that you are accomplished in overseeing business performance, reporting, operational efficiencies and providing sound strategic and financial advice to the Managing Director.

The duties for this role will include:

  • Monthly and annual financial management and reporting 
  • Monthly and annual budgeting and forecasting 
  • Daily cash flow management and reporting
  • Complete annual tax returns 
  • Maintain the fixed assets register and calculate depreciation 
  • Prepare and lodge payroll tax, IAS/BAS and SGC  
  • Prepare figures for annual insurance renewals
  • Support the CEO with a variety of HR-related matters and documentation 
  • Reduce company costs and improve processes 
  • Strong technical accounting expertise combined with commercial judgement and insight 
  • A willingness to immerse yourself within a business and take a hands-on approach

About you

This is a standalone role with broad responsibilities and would suit an experienced Financial Controller who has a sound understanding of financial management, budgeting, forecasting, cash flow, reporting, and HR.

The successful candidate will have:

  • CA / CPA qualification
  • Excellent analytical mind and skills
  • Strong Excel skills to produce complex spreadsheets for report
  • The ability to multi-task and meet tight deadlines
  • General HR management experience
  • Be capable of advising the CEO in relation to HR matters
  • The ability to work independently and as within a diverse team
  • The ability to interpret the Fair Work Award
  • Excellent verbal and written communication skills

About our client

Our client is a high-end importer of leisure equipment which offer an extensive range of parts and accessories, genuine apparel, giftware and collectables. They are a leading independently owned dealership in Western Australia. You will be welcomed by a dedicated sales team and a modern office environment located in Welshpool. 

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria




Skill test




CPA / CA qualified


Corporate finance and budgeting

Leadership / management support

Finance admin and planning

Finance budget

Performance management

Risk management and governance

Obtaining and maintaining investor relations and partnership compliance

Financial management and control, payroll / tax accounting

Annual tax return and audits reporting


Microsoft Word - intermediate

Microsoft Excel - intermediate

Microsoft PowerPoint - intermediate

Accounting rating practices

Accounting system knowledge

Verify LinkedIn vs CV

Accept expected salary range ($160k)

Previous warning of termination?

Will you pass a drug test?


Dominance - 50%

Influence - 32%

Steadiness - 55%

Compliance - 57%

Forms signed

Health/police check

Signed document - tell the truth

Docs verified


Citizen AU / NZ or PR

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Chief Financial Officer

This role will require a person who is able to accept personal responsibility for achieving the desired outcomes required by the job. The ability to manage and direct others will also form an important aspect of the role. The individual will need to be able to concentrate on the practical aspects of the role and assess the facts rationally, without allowing personal views to impede progress.

The person in this position needs to be very much task-focused and unconcerned with what people think of them. They will need to be happy to work independently and not to be inclined to seek recognition for their achievements through praise from peers and management. 


The role requires someone who is a specialist in the field and is able to operate independent of guidance from management and colleagues. They will be driven to achieve the outcomes of the role efficiently and their satisfaction will come from the achievement of the goal or task at hand. It goes without saying that the person will need to have the skills for the role, which will effect on their ability to get the job done effectively.

The role requires an individual who will demonstrate an analytical approach to complex problems, and is able to display an efficient and results-oriented style.

While this type of person will display an understanding and acceptance of the motivations of others, they must possess the ability to take a neutral stance when persuasion fails and make tough decisions, which might be seen to be unpopular.

The person will like precision and order and ensure the rules and procedures are followed and they will be fussy about the detail and ensuring accuracy in what they do and what is done for them. They like their work environment structured and will document clearly in order to ensure effective communication.

They will need to be objective in their approach where they may for example manage an Information System requiring them to be impartial and objective yet meticulous in what they do.

While this role requires an individual who is able to give careful consideration to problems that may arise and not make rushed decision, there may be times when the role will require a more dynamic approach. The individual will therefore, need to be able to reach a point of view as well as communicating it effectively.


Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Applications received


Interviewed by 11 Recruitment




Interviewed by client





"Ashleigh was fantastic and kept us in the loop during the whole process, provided detailed information about the candidates and keep searching until we were totally satisfied with the individual we finally employed.

A very pleasant experience for us as business owners and a great company to deal with."

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