Recruitment of an Operations Manager

How we recruited an Operations Manager for a hay farm

Our client

Our client owns a well-established hay farm based in Narrogin, WA. 

  • Location - Narrogin, WA
  • Industry - farming
  • Size - 30 employees

We applied our three-phase service delivery model for this recruitment drive.

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time. 

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Operations Manager

  • A hands-on leadership role for a team of 25
  • Be fully accountable for the day-to-day running of the business
  • Privately owned company based in Osborne Park

The role

Reporting to the owner, who previously managed the operation and will remain actively involved, the ideal candidate will need to have experience of running a farm, plant, or manufacturing site and will have knowledge of health and safety and hay quarantine regulations. Additionally, they will be responsible for a variety of tasks including:

  • Ensuring each department has what it needs for the day
  • Carrying out H&S and hay quarantine checks
  • Ensuring all of the hay has been processed and is presented to the highest standard
  • Checking stock control
  • Engaging with third parties/suppliers
  • Planning the production schedules
  • Ensuring repairs and maintenance of farm machinery are carried out
  • Organising rotas and work schedules
  • Putting together policies and procedures
  • Training new staff

About you

This is your opportunity to lead a busy team of up to 10 people and be part of the journey to grow the business.  

To be successful in this role you will need to have:

  • Management experience
  • An electrical or mechanical engineering background
  • Experience running a mine plant/site or manufacturing site or farm
  • An understanding of machines and be mechanically minded
  • A level of physical fitness that allows you to perform the role safely and competently 
  • An understanding of Health and Safety and hay quarantine standard requirements
  • Great people skills with the ability to influence
  • Excellent problem-solving skills
  • The ability to use own initiative and be solutions orientated
  • A drive for innovation and always seeking ways to improve
  • A strong work ethic with the aim of leading a productive team
  • Strong organisation skills
  • MS Word and Excel skills
About our client
Our client owns a well-established hay farm based in Narrogin. They are currently looking for a hard-working Operations Manager to lead a busy team.  With plans to double in size over the next 12-18 months and relocate to Highbury (close to shops and schools), this will be a great opportunity for someone who is focused and driven. 

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria




Skill test




Relevant tertiary qualification


Mechanically minded

Background in manufacturing (agricultural) or plant site (desired)

Line management experience   

Health and Safety experience  

Quarantine standards

Ability to build and maintain relationships internally & externally

Stock control experience

Implementing policies and procedures

Adaptable and ability to prioritise

Strong organisational skills

Good commercial acumen

Strong communicator internally and with suppliers

Solutions orientated

Innovative on ways to improve

Problem solving proficiency


Attention to detail

MS Word and Excel skills


Work Location – Narrogin moving to Highbury    

Accept expected salary range $130 - $200k – incl car allowance and relocation)

Have you ever received a warning of termination?

Will you pass a drug test?

If requested can you provide a police clearance?


Dominance - 60%

Influence - 37%

Steadiness - 39%

Compliance - 57%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

Medical Check

Probity Check

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Operations Manager

This is a role which requires an individual who is fundamentally assertive, independent; task driven and can operate on their own without support from colleagues and management. The person will need to have the courage of their convictions and be comfortable with being accountable for their actions. They will need to be a fast paced and outgoing, comfortable with change, and able to adapt as required.

Furthermore the role will require a person who is goal focused and is motivated to achieve the desired outcomes, without significant management intervention or the guidance of rules and procedures.

The contradiction is that from time to time in order to perform their duties effectively, the individual may need to curb their independent tendencies and follow procedures and accept instructions from superiors.


The role requires someone who is able to direct others in order to get the job done. They need to have an eye for detail and ensuring that the job is done thoroughly and according to the process. They will however, need to have people working with them who are also thorough, when completing the detailed part of the job.

The person would need to be a fast paced ‘big picture’ style of individual who is not overly concerned with what people think of them. This type of person would need to have a resilient character, such that they can cope with the challenging aspects of the role that require strength of character and skill to adapt to do the job. That is not to say they would need to be unpleasant but rather simply be comfortable making what could be seen to be unpopular decisions.

One characteristic of the behaviour required for this position is that the person needs to be comfortable with responding quickly to work demands and to be adaptable and comfortable with change. There will be times when deadlines need to be met with little warning and the person will need to adapt themselves to these tight deadlines.

The person needs to be enthusiastic, energetic and confident with adapting to the changing environment and not being able to rigidly follow a process or procedure.

This role does not have a rigid structured set of rules determining what the individual is to perform on a daily basis. The role will require an individual who is capable of thinking on their feet and adjusting to the changing dynamics of the job in order to meet the requirements.

The type of person in the role will have to rely on experience and skill rather than process and will need to be confident of what they do in spite of the lack of guidance. By the same token the role requires someone who is fast paced and comfortable with a dynamically changing environment.

Operations Manager

Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client





"Christian and his team have always been totally professional in locating candidates for our Company.

They respond very quickly to any queries and are able to utilise the latest technologies."

Lindsey Kennewell