Recruitment of a Chief Executive Officer

How we recruited a Chief Executive Officer for an IT services provider

Our client

Our client designs and manufactures living technology for homes that is smart, simple and affordable. They are 100% Australian owned and leading provider of innovative home technology solutions with a high performing product range and an impressive local presence.

  • Location - Bibra Lake, WA
  • Industry - IT
  • Size - 100 employees

We applied our three-phase service delivery model for this recruitment drive.

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time. 

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.


Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Chief Executive Officer

  • Based in Bibra Lake
  • Excellent Remuneration Package
  • Diverse and engaging role involving key stakeholder management

Retained search

iZone is a 100% Australian owned and leading provider of innovative home technology solutions with a high performing product range and an impressive local presence.

Our client is seeking a Chief Executive Officer with passion, energy and integrity to oversee the day to day operations of the business. You will be driving growth and innovation.

The role

Reporting to the board of directors, the successful applicant will be responsible for:

  • Evaluate the company’s financial, operational, and sales and marketing structures to plan for continual improvements and increase operating efficiencies
  • Effective management and continual growth of the organisation, and  implementation of the strategic plan
  • Providing executive leadership across an organisation
  • Acting as the primary spokesperson for the organisation
  • Overseeing day-to-day operations
  • Develop the organisation's culture and vision
  • Ensure ongoing efficiencies in the supply chain and distribution channels
  • Setting policies and processes in line with technical and regulatory compliance (ISO Standards)
  • Prepare regular reports and updates for the management board
  • Develop and manage productive supplier and manufacturer relationships
  • Proactively manage the competitor landscape and risk
About you
The successful candidate will have:
  • Relevant tertiary qualifications in any of the following relevant fields Engineering, Computer Science or Masters in Business Administration
  • A seasoned and successful leader, ideally with experience in a similar role and or related industry or organisation in a competitive market
  • Proven experience in managing successful Research and Development Team
  • Previous marketing experience, manage campaigns, inbound and outbound marketing and digital marketing
About our client
iZone is a 100% Australian owned and leading provider of innovative home technology solutions with a high performing product range and an impressive local presence.

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria




Skill test




Engineering Degree


Strategic thinker 

Experience in ops, finance, admin & service

Experience of managing R&D product

Strategise and oversee marketing

Previous leadership skills

Understand ISO standards

IOT or IT experience

Computer literate

Stakeholder management

Influence and negotiation skills

Experience in operating in decision making

Business compliance & best practice experience 

Translate business concepts & technical work plans

Analyse complex projects, ability to problem solve 

Co-ordinate internal and external on design

Experience in SME environment

Technical writing & presentations

Technical sales and business development

Deal with manufacturers & suppliers

Sourcing products and service overseas


Work location – Bibra lake

Verify LinkedIn CV vs CV submitted

Google search candidate info

Accept expected salary range

Previous warning of termination?

Will you pass a drug test?


Dominance - 60%

Influence - 45%

Steadiness - 35%

Compliance - 60%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU/NZ or PR

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Chief Executive Officer

This role requires an individual who is independent and task driven and can operate on their own without much support from colleagues and management. The individual will need to have the courage of their convictions and be comfortable with being accountable for their actions.

The person would need to be a fast paced big picture style of individual who is not overly concerned with what people think of them. Another characteristic of this role is that it will require a person who is self-confident and unlikely to experience doubt as to their decisions. The ability to act on instinct rather than calculated design or following the procedure or process, is an important aspect of the role.


The role requires someone who is able to direct others in order to get the job done. They need to have a ‘big picture’ eye for detail and ensuring that the job is done thoroughly and according to the process. They will however, need to have people working with them who are thorough and will complete the detailed part of the job.

A predominant requirement for this role is that the person holding it needs to be able to focus objectively on the task and achieving goals and not be overly concerned with offending people in the process. That is not to say that the person is unfriendly but rather should be able to work objectively without being influenced by the social pressure of being popular. They may well be a genuinely friendly person but they are unlikely to be an egotistical, extrovert, bubbly sort individual.

Whereas they may be socially confident and enjoy the company of strangers they are unlikely to participate in idle chatter. To perform their job they would use their powers of persuasion and they are likely to be comfortable with confrontational situations where they have to assert themselves.

The behavioural style best suited to this type of job is a person who is comfortable with dynamic change in the working environment, and is able to adapt as required. Furthermore, the role will require a person who is goal focused whilst being motivated to achieve the desired outcomes without significant management intervention, or the guidance of rules and procedures.

They would need to have a resilient character, such that they can cope with the challenging aspects of the role, which would require them to use their strength of character and skill to adapt to complete job.

One characteristic of the behaviour required for this position is that the person needs to be comfortable with responding quickly to work demands and to be adaptable and comfortable with change. There will be times when deadlines need to be met with little warning and the person will need to adapt themselves to these tight deadlines.

The person needs to be enthusiastic, energetic and confident with adapting to the changing environment and not being able to rigidly follow a process or procedure.

This role is does not have a rigid structured set of rules determining what the individual is to perform on a daily basis. The role will require an individual who is capable of thinking on their feet and adjusting to the changing dynamics of the job in order to meet the requirements. The type of person in the role will have to rely on experience and skill rather than process and will need to be confident of what they do in spite of the lack of guidance.


Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client





"We have been working with 11 Recruitment for over three years.

They are a fantastic bunch who have never let us down - even with the trickiest of placements and the shortest turnaround times!"

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