Recruitment of a Chief Executive Officer

How we recruited a Chief Executive Officer for a social health enterprise

Our client

Our client is a not-for-profit social health enterprise. They are a GP member-based organisation with a well-established history in the southern metropolitan area.

The organisation was founded in June 1999, as part of the Commonwealth Government establishing local Divisions of General Practices across Australia.

  • Location - Perth, WA
  • Industry - healthcare
  • Size - 80 employees

We applied our three-phase service delivery model for this recruitment drive.

Video job advertisement

Social media algorithms favour videos over still content, so we create video advertisements for all vacancies to help source our candidates.

We take full advantage of this unique and highly effective form of candidate sourcing in order to reach the right candidate at the right time. 

We post our videos on Twitter, LinkedIn and Facebook. They are posted on these platforms 10-20 times, based on relevance. Our videos typically receive over 1,000 views within the first 24 hours.

CEO - Healthcare

Job advertisement

We constantly refresh, rewrite and reformat our job advertisements to optimise the quality of applications received. Our approach is aggressive - we post around 20 advertisements for every permanent job. Advertisements are posted on:

  • Job boards - Seek, Adzuna, Glassdoor, Indeed and Jora
  • Social media - LinkedIn, Facebook and Twitter
  • 11 Recruitment's website

On average, our advertisements receive over 100 applications and perform well above the market benchmark for Seek, shown in this graph.

Chief Executive Officer

  • Brilliant change to work for a not-for profit social health enterprise
  • Oversee operational & strategic direction of the company
  • Attractive remuneration package on offer

The role

Your role will be supported by a range of consultants, and you will work in close collaboration with the operational executives, project teams, and hospital management committees to optimise strategic business planning.

The duties for this role will include:

  • Maintaining strategic direction and delivery of programs
  • Building relationships and collaborating with internal and external stakeholders
  • Working with senior management to enhance the quality of clinical practice and services
  • Designing and implementing a plan to identify opportunities for improvement and innovation
  • Making informed decisions aligned with clients' strategic plans
  • Adhering to industry regulations
  • Ensuring the aptitude and compliance of employees
About you
The successful candidate will have:
  • Experience developing, implementing and evaluating strategic business plans
  • A proven record of managing a complex range of health care services
  • A sound understanding of the policy development process
  • Broad and extensive knowledge of financial management principles
  • Experience with workforce planning, organisational change and quality improvement
  • The proven ability to formulate business plans and proposals
  • A passion for healthcare and a genuine desire to enrich lives
  • Knowledge of relevant industry educational packages
A tertiary qualification within health care or community services would also be an advantage.
About our client
Our client is a not-for-profit social health enterprise. They are a registered charity under the Australian Charities and Not-for-Profits Commission. They offer a broad range of services to prevent, manage, and treat health and well being, including GP and Specialist Medical Services, Aboriginal Primary Healthcare Services, Mental Health Services, and Allied Health services.
They are community and patient-centered aiming to provide safe, high quality, and timely care that exceeds expectations. Their primary objective is to continue to provide care, as well as create a platform to build a strong and healthy local community.
The nature of the healthcare system is rapidly evolving, so our client is seeking an experience Chief Executive Officer to oversee operations and provide visionary leadership across the board.
If you are truly committed to making a difference, apply today. 

Assessment Matrix design

Our in-house designed, custom made software generates an Assessment Matrix, which is our blueprint for the recruitment process. Our process consists of screening, interviews, document verification, skills testing, personality profiling and reference checks.

Ticks indicate the point at which each criteria is addressed. More importance criteria are checked multiple times throughout the recruitment process.

Selection criteria




Skill test





Tertiary qualification in communication service / health


Australian health sector CEO

Strategic business plan development, implementation and evaluation

Policy development

Financial acumen and reporting

Relationship management

Change management implementation

Contract management

Business plan / proposal formulation

Large team management

Annual business plan development

Board presentation

Strategic management directive implementation


Microsoft Word - advanced

Microsoft Excel - advanced

Microsoft PowerPoint - advanced

Spelling and  grammar - excellent

Passion for healthcare

Verify LinkedIn vs CV

Accept expected salary ($190k)

Previous warning of termination?

Will you pass a drug test?


Dominance - 69%

Influence - 45%

Steadiness - 27%

Compliance - 47%

Forms signed

Health / police check

Signed document - tell the truth

Docs verified

Driver’s licence

Citizen AU / NZ or PR

DISC profiling

Similar to people, jobs have their own behavioural profile that is based on duties, environment and communication. We create a profile for every job vacancy, enabling us to match an applicant's behaviour against that of a specific role.

We use DISC, which examines the following attributes:

  • Dominance - accomplishing results, the bottom line, confidence
  • Influence - persuading others, openness, dependability
  • Steadiness - cooperation, sincerity, dependability
  • Compliance - quality, accuracy, expertise

DISC profile - Chief Executive Officer

This role requires an individual who is independent and task driven and can operate on their own without much support from colleagues and management. The individual will need to have the courage of their convictions and be comfortable with being accountable for their actions.

The person would need to be a fast paced big picture style of individual who is not overly concerned with what people think of them. Another characteristic of this role is that it will require a person who is self-confident and unlikely to experience doubt as to their decisions. The ability to act on instinct rather than calculated design or following the procedure or process, is an important aspect of the role.


The role requires someone who is able to direct others in order to get the job done. They need to have a ‘big picture’ eye for detail and ensuring that the job is done thoroughly and according to the process. They will however, need to have people working with them who are thorough and will complete the detailed part of the job.

A predominant requirement for this role is that the person holding it needs to be able to focus objectively on the task and achieving goals and not be overly concerned with offending people in the process. That is not to say that the person is unfriendly but rather should be able to work objectively without being influenced by the social pressure of being popular. They may well be a genuinely friendly person but they are unlikely to be an egotistical, extrovert, bubbly sort individual.

Whereas they may be socially confident and enjoy the company of strangers they are unlikely to participate in idle chatter. To perform their job they would use their powers of persuasion and they are likely to be comfortable with confrontational situations where they have to assert themselves.

The behavioural style best suited to this type of job is a person who is comfortable with dynamic change in the working environment, and is able to adapt as required. Furthermore, the role will require a person who is goal focused whilst being motivated to achieve the desired outcomes without significant management intervention, or the guidance of rules and procedures.

They would need to have a resilient character, such that they can cope with the challenging aspects of the role, which would require them to use their strength of character and skill to adapt to complete job.

One characteristic of the behaviour required for this position is that the person needs to be comfortable with responding quickly to work demands and to be adaptable and comfortable with change. There will be times when deadlines need to be met with little warning and the person will need to adapt themselves to these tight deadlines.

The person needs to be enthusiastic, energetic and confident with adapting to the changing environment and not being able to rigidly follow a process or procedure.

This role is does not have a rigid structured set of rules determining what the individual is to perform on a daily basis. The role will require an individual who is capable of thinking on their feet and adjusting to the changing dynamics of the job in order to meet the requirements. The type of person in the role will have to rely on experience and skill rather than process and will need to be confident of what they do in spite of the lack of guidance.


Shortlisted candidates

Candidate A

Candidate B

Candidate C

Behavioural adaptation by candidates to match the job profile:

Candidate A

Candidate B

Candidate C


Our aim is to produce a strong shortlist by sourcing widely. We measure every stage in our recruitment process to ensure we meet this key objective.

Our service comes with an extended 18-month replacement guarantee. This guarantee means our interests are mutually aligned - to recruit high achievers who will excel and stay.

Video views


Applications received


Interviewed by 11 Recruitment




Interviewed by client





"We have been working with 11 Recruitment for over three years.

They are a fantastic bunch who have never let us down - even with the trickiest of placements and the shortest turnaround times!"

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