Admin recruitment

How we use video job advertising

If you struggle to source top talent, you need to look into the passive candidate market.

There are about four times as many passive candidates as there are active candidates. However, targeting them requires greater effort and a different strategy. Simply posting an ad on a job board will not work - nor will approaching them with a generic message via email or LinkedIn.

At 11 Recruitment, we use video job advertising, which is designed to generate curiosity and a desire to hear more. We use these videos to inspire passive candidates, to get them thinking about: 

  • The possibility of a career move;
  • What the journey would look like; and
  • Where the journey could lead.

Engaging candidates in this way means they are more likely to take the next step, which is to have a conversation with us.

While conventional job ads on platforms like SEEK typically only receive about 20 views within 24 hours of posting, our video job ads can receive more than 1,000 views within the same amount of time.

Click the thumbnails below to see how we use video job ads in our recruitment drives. Alternatively, if you'd like to have a chat to see if video job advertising could help you find the high achievers you are looking for, click the button to give us a call.

Unique & highly effective candidate sourcing - video advertising


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Your information will be handled in accordance with our privacy policy