How we use video advertising



Engaging passive candidates

Active candidates only make up 20% of Australia's talent market.

The remaining 80% consists of passive candidates who are not actively looking for work, but would think about the right opportunity if it's presented to them.

Passive candidate are also more likely to be high achievers than active candidates, as they are happily employed and are being retained by their employer.

Targeting this largely untapped market of high achievers requires greater effort and a more proactive approach than targeting active candidates. Simply posting an ad on a job board or sending a generic message via LinkedIn will not work.

At 11 Recruitment, we use video advertising to reach and inspire passive candidates - and to get them thinking about:

  • The possibility of a career move
  • What the journey would look like
  • Where the journey could lead

Engaging candidates in this way means they are more likely to take the next step, which is to have a conversation with us.

While conventional job ads on platforms like SEEK typically only receive about 20 views within 24 hours of posting, our video job ads can receive more than 1,000 views within the same amount of time.

If you'd like to have a chat to see if video job advertising could help you find the high achievers you are looking for, click the button to give us a call.

Video job ads

Check out our videos for yourself

Watch the videos below to see the work we've done for some of our past clients



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