60-second blog – How to create magic and get a job
These words could come from a supervisor, a client, a supplier or even your partner. The message is clear, you have failed to create magic.
Imagine you say to a client “I will have this sorted in 5 days”. It’s sorted 5 days later. Job done. Hurrah!
Not really. Yes, the job was done on time – you won’t get fired for this, but this is not magical. You just delivered as promised.
If you sort it out in 7 days, you are 2 days late. Definitely not magical, just disappointing.
If you come back in 4 days and not the promised 5 then that is magic. Come back in 3 days with a better solution / cheaper price / quicker fix that is even more magical.
Magic creates repeat business – it keeps relationships going.
We had a 57-year-old who had lost her job recently. Difficult circumstances with not many opportunities. We developed a strategy for getting her back into employment. It worked! Our client offered her a temp job as a Customer Service Rep.
During her first week, a customer called her unhappy about something. She knew she was in the business of creating magic so every interaction is a “moment of truth”.
She offered to help, but the customer worked full time and could not talk during normal hours. The Customer Service Centre was only open during normal working hours, however, she offered to come in 30 minutes earlier the next day (for no pay) to help the customer. In the end, she solved the problem, the customer was happy and the company was very pleased.
After just 3 weeks, the company offered her a permanent job. Within 1 year she was promoted.
This is the power of magic!
See also: Behaviour – gets you fired
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