How is your CV being read?
Many applicants assume recruiters read resumes and cover letters to find what skills and experiences the applicant can bring to a vacancy. They do not!
It is easier to eliminate an applicant than it is to shortlist them.
A recruiter could receive hundreds of CVs for just one role. The recruiter will compare each CV with the selection criteria, quickly skimming and searching for elimination points.
It is much harder to read a text for “inclusion” or "suitability".
This is where cover letters come in.
The cover letter is a sales pitch that highlights why an applicant should be shortlisted for further consideration and not be excluded.
I have read tens of thousands of cover letters and most fail to impress, let alone contain the information I need.
I discussed this recently with a seasoned HR Manager for an international shipping firm and she said “I struggle to read them”.
When I asked her why, she said, “Because they typically contain unimportant information.”
What should a cover letter look like?
A cover letter should mirror the selection criteria, but before it does that, it should start with the negative.
For example, what you do not have, or why you may not be suitable. If there is a reason, you can't hide it. Then write 'however' and list three to five reasons why you are suitable. That is what the recruiter is looking for!
As a recruiter, make it easy for yourself the next time you advertise. Request the candidates list in their cover letter:
- The top two reasons why they may not be suitable for the job; and
- The top five reasons why they may be.
Also, if asking for emailed applications, do not ask for it to be attached to avoid having to click on the attachment to read it. Ask that the cover letter is embedded directly into the email message. It will make screening so much easier and faster. Time is money for all of us.
If you are using a job board and applications are uploaded directly into your job application software, ask for the cover letter to be embedded at the top of the CV.